Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

25th September, 2011

- Mobile & Gaming Tools -

Destination Social Marketing Revolution

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Igor Kovacevic Association Accounts

Serbia Convention Bureau

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Basic terms

Congress Tourism – MICE – Meeting industry

Meeting industry VS Leisure

PCO

DMC

DMO = CVB

Social Media Explained

“ I need to party ”

“ I partied ”

“ This is where I partied ”

“ Look at this party ”

“ I am good at partying ”

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Social Media Explained

- Advanced

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- Smart phone: increase of sales levels

- 2012 more smart phones sold than PC

World goes Mobile

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World goes Mobile

- Mobile marketing will reach $20.4 billions in 2015 (USA)

Source: eMarketer 2011 6

- What is mobile marketing: distribution / marketing channel

-Types

-SMS/MMS

-Mobile web

-Mobile video and TV

-Mobile Applications

World goes Mobile

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Serbia goes Mobile

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Main screen

Looking for a

destination

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Destinations

Top 5 international

destinations

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Looking for a

Hotel

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Criteria

4 elements:

1 Rooms/

Meeting Halls

2 Category

3 Location

4 Search engine:

- rooms

- meeting halls

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A Hotel

Profile:

1 Capacities

2 About

3 Details

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For meeting

organizers and

delegates

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Social

Media

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Social

Media

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What we want?

We need something:

NEW

COOL

DIFFERENT

UNEXPECTED

AFFORDABLE

EXPOSURE

We decided for:

VIDEO GAMES

…….

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Game 1 - Race through Serbia

Passing the major

attractions in a

destination

Learn and fun in the

same time

Race against the

obstacles, time and

other plays

Additional: contacts for

data base

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Game 2 – Make an event in Serbia

5 destinations 5 tasks

4 steps: Venue, Hotels,

Gala, Activities

Info for each service

provider with photos

Real tasks, services

providers, ratio

Budget and satisfaction

Additional: contacts for

data base

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Recognized as a leader in applying new technologies in

destination marketing

Great tools for “wow” the clients

Great market exposure (1.500 active user of app and 800 players)

Great media exposure (70 free articles)

Added value for our Partners

What is next?

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Q&A

Igor Kovacevic Association Accounts Manager

Serbia Convention Bureau

Serbia.Convention.Bureau

SERBIACB

Serbia Destination

Serbia Destination

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