Top Banner
25 th September, 2011 - Mobile & Gaming Tools - Destination Social Marketing Revolution 1 Igor Kovacevic Association Accounts Serbia Convention Bureau
23

Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Nov 01, 2014

Download

Documents

BORN

 
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

25th September, 2011

- Mobile & Gaming Tools -

Destination Social Marketing Revolution

1

Igor Kovacevic Association Accounts

Serbia Convention Bureau

Page 2: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

2

Basic terms

Congress Tourism – MICE – Meeting industry

Meeting industry VS Leisure

PCO

DMC

DMO = CVB

Page 3: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Social Media Explained

“ I need to party ”

“ I partied ”

“ This is where I partied ”

“ Look at this party ”

“ I am good at partying ”

3

Page 4: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Social Media Explained

- Advanced

4

Page 5: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

- Smart phone: increase of sales levels

- 2012 more smart phones sold than PC

World goes Mobile

5

Page 6: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

World goes Mobile

- Mobile marketing will reach $20.4 billions in 2015 (USA)

Source: eMarketer 2011 6

Page 7: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

- What is mobile marketing: distribution / marketing channel

-Types

-SMS/MMS

-Mobile web

-Mobile video and TV

-Mobile Applications

World goes Mobile

7

Page 8: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Serbia goes Mobile

8

Page 9: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Main screen

Looking for a

destination

9

Page 10: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Destinations

Top 5 international

destinations

10

Page 11: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Looking for a

Hotel

11

Page 12: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Criteria

4 elements:

1 Rooms/

Meeting Halls

2 Category

3 Location

4 Search engine:

- rooms

- meeting halls

12

Page 13: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

A Hotel

Profile:

1 Capacities

2 About

3 Details

13

Page 14: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

For meeting

organizers and

delegates

14

Page 15: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Social

Media

15

Page 16: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

16

Page 17: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

17

Page 18: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Social

Media

18

Page 19: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

What we want?

We need something:

NEW

COOL

DIFFERENT

UNEXPECTED

AFFORDABLE

EXPOSURE

We decided for:

VIDEO GAMES

…….

19

Page 20: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Game 1 - Race through Serbia

Passing the major

attractions in a

destination

Learn and fun in the

same time

Race against the

obstacles, time and

other plays

Additional: contacts for

data base

20

Page 21: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Game 2 – Make an event in Serbia

5 destinations 5 tasks

4 steps: Venue, Hotels,

Gala, Activities

Info for each service

provider with photos

Real tasks, services

providers, ratio

Budget and satisfaction

Additional: contacts for

data base

21

Page 22: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Recognized as a leader in applying new technologies in

destination marketing

Great tools for “wow” the clients

Great market exposure (1.500 active user of app and 800 players)

Great media exposure (70 free articles)

Added value for our Partners

What is next?

22

Page 23: Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

Q&A

Igor Kovacevic Association Accounts Manager

Serbia Convention Bureau

Serbia.Convention.Bureau

SERBIACB

Serbia Destination

Serbia Destination

23