Mobile Gambling - Mobile Operator Billing and Messaging - The Opportunity

Mobile GamblingMobile Operator Billing and Messaging

The Opportunity

sales@txtnation.com

Growth of Mobile Gambling

Mobile BillingOpportunity for Mobile Operator Billing

Market Share

Where does Operator Billing fit into this opportunity?

Benefits of using Operator Billing for Mobile Gambling are:

● Higher conversion rates. Credit card payment conversion rates

can be as low as 7%, but where direct operator billing is

available, conversion rates rise to 85%+.

● Higher retention rates. The improved customer experience

naturally leads to increased retention rates.

● Include in your current strategy. Capture the customers who

would have abandoned a credit card purchase process.

● Use as part of your acquisition process - e.g. deposit £10 get

£30 free to play.

Mobile BillingBenefits for Mobile Operator Billing

txtNation can provide Mobile Operator Billing for Gambling in the multiple markets.

Mobile BillingMarket Availability for Gambling

txtNation can support ‘pay by mobile’ for Mobile Gambling ‘Real World’ in:

● UK● Sweden● Denmark (mCasino and Sportsbook)● Russia (Sportsbook)

and many more.

‘Virtual’ Mobile Gambling is supported in almost all markets where we have Operator Billing coverage.

Our coverage for where we provide Direct Operator Billing for casinos aligns with the top revenue generating markets in online gambling.

Mobile BillingPayouts and Settlement

Understanding Game Operator Payouts

txtNation will look at each service and work with the operator on the best return possible - i.e the commercial terms for 'pay by mobile’.

Payouts (Cross market):

● Casino Operator: 88% avg.● Sports Book: 90% avg.● Lotto, Bingo, other: 83% avg.● Virtual Gambling: 80% avg.

Mobile Operator Billing is the fastest, easiest, and most convenient way you can deposit. It is the ‘only’ deposit system with which you don’t need any physical things like cards and Ukash vouchers, or have to enter lots of details like e-wallet.

ExamplesUses of Mobile Operator Billing

Casinos and operators above offer Mobile Operator Billing as a deposit option.

SMS Messaging as an Customer Feature

txtNation provide Mobile Messaging in over 200 countries, enabling casino sites worldwide to send targeted relevant and timed

messages to their customers. Linking into Mobile Billing: Users receiving an SMS can click the link to be billed, depositing funds.

Typical Casino Messaging Flows:

● Account Activation: Signup confirmation via SMS.● Pulling users back: Customers can be pulled back into the game.● Push marketing: Bonus or game updates and broadcasts.

SMS Messaging prevails over other forms of customers communications as it cheap, cost effective, converts higher than email or other push marketing alternatives and is personal.

Mobile MessagingService Features

Examples

Gaming sites above offer mobile SMS Messaging as a customer acquisition tool, leading to customer pull back using it for offers and promotions.

Brochures:

● Odds-on for Mobile Gambling (.pdf)

Webinars:

● Mobile Billing for mGaming● Payforit 4 UK - The Mobile Billing Opportunity

Also available on txtNation YOUTUBE page: search 'txtNation Gambling'

● Direct Operator Billing - txtNation

Blogs:

● Mobile Payment Strategies for Gaming and Gambling● The Importance of Mobile for Gaming & Gambling● Billing Solutions for Mobile Gaming and Mobile Gambling

Further Reading

Meet usMeet us at the following events

plancast.com/txtnation