Transcript
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Contents
About HBI: Public Relations Capabilities
Client History
Relevant Experience
Our Approach
The Magic of a Big Idea
To be the finest communications agency, using the latest
techniques and technologies in public relations, public affairs
counseling and event execution, to meet the needs of its
clients.
HBI represents local and national clients in a range of
industries and is recognized for its creativity and energy as
well as involvement by senior management both before and
after the account is won.
HBI Mission
Capabilities & Strengths
― Publicity and Media Relations
― Communications Strategy
― Key Message Development
― Crisis Communications
― Social Media Campaigns
― Media Training
― Event Logistics
― Product Launches
― Press Conferences
― Newsletters
― Branding
― Speech Writing
― Close relationships with top Atlanta media contacts
― Consistent success with top-tier national media outlets
― Wall Street Journal, USA Today, Bloomberg, Forbes, Fortune, New York Times
― Responsive and Adaptive
― Variety of Perspectives – young, energetic professionals in addition to seasoned veterans
― Experienced in big industry and niche clients
Medical/Healthcare Clients
Relevant Experience
― Caribou Coffee and TLC Health Care Services: Managing Misconceptions
― Cystic Fibrosis Foundation: Patient Advocacy
― Visiting Nurse: CEO Positioning and Event Fundraising
― Help a Child Smile: Supporting a Unique Approach to Denistry
― Aaron’s: Reaching Investors
― Messaging: Stem Cell applications are controversial and will
require a targeted messaging strategy
― Controlled Media: The best way to avoid misunderstanding
and minimize controversy is to use media that can be
controlled:
by-line columns
TV
speeches and white papers from speeches
social media
third party influencers
― Business Media Relations: Rely on deep experience and
knowledge of how business media operates to secure story
placements
Our Approach
You know it when you see it.You know a Big Idea when you see one..
“A picture is worth a __________ ______.”
There is a message in the madness.The objective is to effectively communicate.
“Only the unusual in communication can be unusually effective.”
Alex Kroll, former chairman of Young & Rubicam
Keys to effectiveness:
Will they get it?
Will they believe it?
Will they remember it?
Resist the usual!
Determine the communications goals
Identify the audiences that need to be influenced
Craft the stories that will do the best job of influencing
Determine the best methods of telling those stories
Keep visible and stay in front of the audiences
Conclusion
THANK YOU!
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