MiMedx Presentation

Presented to

Contents

About HBI: Public Relations Capabilities

Client History

Relevant Experience

Our Approach

The Magic of a Big Idea

To be the finest communications agency, using the latest

techniques and technologies in public relations, public affairs

counseling and event execution, to meet the needs of its

clients.

HBI represents local and national clients in a range of

industries and is recognized for its creativity and energy as

well as involvement by senior management both before and

after the account is won.

HBI Mission

Capabilities & Strengths

― Publicity and Media Relations

― Communications Strategy

― Key Message Development

― Crisis Communications

― Social Media Campaigns

― Media Training

― Event Logistics

― Product Launches

― Press Conferences

― Newsletters

― Branding

― Speech Writing

― Close relationships with top Atlanta media contacts

― Consistent success with top-tier national media outlets

― Wall Street Journal, USA Today, Bloomberg, Forbes, Fortune, New York Times

― Responsive and Adaptive

― Variety of Perspectives – young, energetic professionals in addition to seasoned veterans

― Experienced in big industry and niche clients

Medical/Healthcare Clients

Relevant Experience

― Caribou Coffee and TLC Health Care Services: Managing Misconceptions

― Cystic Fibrosis Foundation: Patient Advocacy

― Visiting Nurse: CEO Positioning and Event Fundraising

― Help a Child Smile: Supporting a Unique Approach to Denistry

― Aaron’s: Reaching Investors

― Messaging: Stem Cell applications are controversial and will

require a targeted messaging strategy

― Controlled Media: The best way to avoid misunderstanding

and minimize controversy is to use media that can be

controlled:

by-line columns

TV

speeches and white papers from speeches

social media

third party influencers

― Business Media Relations: Rely on deep experience and

knowledge of how business media operates to secure story

placements

Our Approach

You know it when you see it.You know a Big Idea when you see one..

“A picture is worth a __________ ______.”

There is a message in the madness.The objective is to effectively communicate.

“Only the unusual in communication can be unusually effective.”

Alex Kroll, former chairman of Young & Rubicam

Keys to effectiveness:

Will they get it?

Will they believe it?

Will they remember it?

Resist the usual!

Determine the communications goals

Identify the audiences that need to be influenced

Craft the stories that will do the best job of influencing

Determine the best methods of telling those stories

Keep visible and stay in front of the audiences

Conclusion

THANK YOU!