Transcript
Designing Microcopy To Improve User Experience
Every web product is a gamble on content
The people come to read the content
The content is created by the people
What we’ll cover...
1. The 3 roles of microcopy
2. Giving microcopy an owner
3. A framework for producing micrcopy that works
3 types of micro copy
1. The Interface Microcopy
2. The blank slate
3.The Content Definition
Where does content fit into the process?
Wireframe
Visual Design
Build
Q.A.
Release
Submit
Submit
The swiss cheese model of defects
How do we ensure content gets suitable attention?
Way py crowd, D
What do we say on the screen where the user has clicked archive, but the message was already archived by someone on their team so they can’t double archive, but it’s not an error, but at the same time it didn’t happen, oh yeah and this happens with canceling emails as well, now that I think about it...Hmm. Your call. ”
Ticket #1374 in Sifter, assigned to Des
A typical request
Break it Down
Who?New vs returning
Premium vs free
Admin vs regular user“every user”
What?
Change your settingUpgrade your plan
This can’t be done
You don’t have permission
ToneCasual & friendly Business english
Abundantly clearCute & funny
Time“On next login”
“By email immediately”
On screen straight away During working hours in
their time zone
How?By email?
By on screen flash message
Text in app (space?)
By SMS
In their records
Audio effect
End
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