Microcopy with Des Traynor

Designing Microcopy To Improve User Experience

Every web product is a gamble on content

The people come to read the content

The content is created by the people

What we’ll cover...

1. The 3 roles of microcopy

2. Giving microcopy an owner

3. A framework for producing micrcopy that works

3 types of micro copy

1. The Interface Microcopy

2. The blank slate

3.The Content Definition

Where does content fit into the process?

Wireframe

Visual Design

Build

Q.A.

Release

Submit

Submit

The swiss cheese model of defects

How do we ensure content gets suitable attention?

Way py crowd, D

What do we say on the screen where the user has clicked archive, but the message was already archived by someone on their team so they can’t double archive, but it’s not an error, but at the same time it didn’t happen, oh yeah and this happens with canceling emails as well, now that I think about it...Hmm. Your call. ”

Ticket #1374 in Sifter, assigned to Des

A typical request

Break it Down

Who?New vs returning

Premium vs free

Admin vs regular user“every user”

What?

Change your settingUpgrade your plan

This can’t be done

You don’t have permission

ToneCasual & friendly Business english

Abundantly clearCute & funny

Time“On next login”

“By email immediately”

On screen straight away During working hours in

their time zone

How?By email?

By on screen flash message

Text in app (space?)

By SMS

In their records

Audio effect

End