Transcript
Marshall McLuhanDenis Hlynka
Marshall McLuhan
•1911: born Edmonton
•1915: moved to Winnipeg
•1925-7: Kelvin High School
•1928: University of Manitoba
•1933: BA
•1934: MA
McLuhan Background
•1935 Cambridge
•1940s: University of Wisconsin
•1950s: University of Toronto
•died 1980.
Source Message Channel Receiver
Technology
How does educational technology enlarge, focus and constrain our understanding of the world? How do new media reshape knowledge, alter how it is represented, presented, and comprehended?
Media
•How do media reshape knowledge, and alter how knowledge is represented, presented, and comprehended?
Pedagogy
•What will this do to teaching and learning in the 21st century?
Societal Change•Modern technology is changing how and
where we work, what work we do, how we communicate with others, how we play, and, at a deeper level, how we think, how we see ourselves, and what we value. It is also changing how, where and when we learn, as well as why and what we need to learn.
• N. Henchley, Communication technology and the transformation of learning. In R. Ghosh & D. Ray (Eds) Social change and education in Canada. Toronto: Harcourt Brace. 1987, p 37
Every technology...
•EXTENDS some known trait.
•OBSOLESCES an established way of doing things.
•RETRIEVES a long-lost method or experience.
•REVERSES into its opposite. (deconstructs?)
Tech Effects
•The effects are not sequential but simultaneous.
•The effects radiate outward from a technology.
Technology
Enhance Obsolesce
Retrieve Reverse
4 Laws of Media
4 Laws of Media
4 Laws of Media
Electric Light
•Enhances: Visible space
•Retrieves: Daylight activity
•Obsolesces: Candles ... Mystery
•Reverses: Blindness
Cell phone
•Enhances: Voice
•Retrieves: Yelling
•Obsolesces: Telephone Booth
•Reverses: Leash
However, there is also a risk in taking away ICT courses. By considering ICT as a
transversal subject, nobody feels responsible for it, and this was found to
have a negative impact on teacher students‘ use of ICT in their teaching
(Karsenti, 2005b; Karsenti, Raby, & Villeneuve, 2008).
Medium is the Message
“The medium is the message is the first great formula of our new age.” Jean Baudrillard
Cell Phone
Voice Telephone Booth
Yelling Leash
SmartPhone
Mobile e-mailComputing abilityInternet Wi-Fi (4G)Social Networking
Multiple Features (Apps)
Expensive programsDesktop computersDial-up connections
Mobile computersOperating systems
Instant Access
“In the future smartphones will
continue to provide instant access, operating
systems, and the demands of society.”
Cell Phone
•Enhances: Voice
•Retrieves: Yelling
•Obsolesces: Telephone Booth
•Reverses into: Leash
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