Mcluhan (sept 2011)

Marshall McLuhanDenis Hlynka

Marshall McLuhan

•1911: born Edmonton

•1915: moved to Winnipeg

•1925-7: Kelvin High School

•1928: University of Manitoba

•1933: BA

•1934: MA

McLuhan Background

•1935 Cambridge

•1940s: University of Wisconsin

•1950s: University of Toronto

•died 1980.

Source Message Channel Receiver

Technology

How does educational technology enlarge, focus and constrain our understanding of the world? How do new media reshape knowledge, alter how it is represented, presented, and comprehended?

Media

•How do media reshape knowledge, and alter how knowledge is represented, presented, and comprehended?

Pedagogy

•What will this do to teaching and learning in the 21st century?

Societal Change•Modern technology is changing how and

where we work, what work we do, how we communicate with others, how we play, and, at a deeper level, how we think, how we see ourselves, and what we value. It is also changing how, where and when we learn, as well as why and what we need to learn.

• N. Henchley, Communication technology and the transformation of learning. In R. Ghosh & D. Ray (Eds) Social change and education in Canada. Toronto: Harcourt Brace. 1987, p 37

Every technology...

•EXTENDS some known trait.

•OBSOLESCES an established way of doing things.

•RETRIEVES a long-lost method or experience.

•REVERSES into its opposite. (deconstructs?)

Tech Effects

•The effects are not sequential but simultaneous.

•The effects radiate outward from a technology.

Technology

Enhance Obsolesce

Retrieve Reverse

4 Laws of Media

4 Laws of Media

4 Laws of Media

Electric Light

•Enhances: Visible space

•Retrieves: Daylight activity

•Obsolesces: Candles ... Mystery

•Reverses: Blindness

Cell phone

•Enhances: Voice

•Retrieves: Yelling

•Obsolesces: Telephone Booth

•Reverses: Leash

However, there is also a risk in taking away ICT courses. By considering ICT as a

transversal subject, nobody feels responsible for it, and this was found to

have a negative impact on teacher students‘ use of ICT in their teaching

(Karsenti, 2005b; Karsenti, Raby, & Villeneuve, 2008).

Medium is the Message

“The medium is the message is the first great formula of our new age.” Jean Baudrillard

Cell Phone

Voice Telephone Booth

Yelling Leash

SmartPhone

Mobile e-mailComputing abilityInternet Wi-Fi (4G)Social Networking

Multiple Features (Apps)

Expensive programsDesktop computersDial-up connections

Mobile computersOperating systems

Instant Access

“In the future smartphones will

continue to provide instant access, operating

systems, and the demands of society.”

Cell Phone

•Enhances: Voice

•Retrieves: Yelling

•Obsolesces: Telephone Booth

•Reverses into: Leash