Mayana lost in translation
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Lost in TranslationUX People
01-11-2013
Produced by ustwo™
Version 1.0
Mayu@ustwo.co.ukAlana@ustwo.co.uk
Wednesday, November 6, 13
ustwo™ studios 2013 / UX People 2
We are from...
a digital product & service design studiowith a 150+ strong studio family ofdesigners, developers & strategists withstudios in New York / London / Malmö
the studio of dreams - ustwo.us [+]
Wednesday, November 6, 13
ustwo™ studios 2013 / UX People 3
What is “Lost in Translation workshop”?
• Learn how to avoid losing the user research
• Use Journey Map to understand users
• Use Task Analysis to go into details
• Output: Ready to prototype sketches
Wednesday, November 6, 13
ustwo™ studios 2011 / PUX People
Workshop agenda
4
Introduction / 5 minsBrief and Persona / 5 mins
Translating Research to Concepts
Journey Mapping / 20 minsTask Analysis / 15 minsSketch / 10 mins
Wrapping Up
Sharing / 10 mins (between 2teams)Closing Thoughts / 5 mins
Wednesday, November 6, 13
ustwo™ studios 2011 / PUX People
Set up
5
• 4 Teams working on a brief
• Very tight schedule! : Please stop when the time is up
• The purpose is NOT to develop a concept : Please focus on the process itself
• Questions: During the session, or grab us afterwards!
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name — 6
Let’s go!
ustwo™ studios 2011 / Project name —
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name — 7
Brief and Persona: 5 minsGoal: Pick up key information
This is the pre-step of the translation. Start noting down the key information which will be useful for the next step.
Personas help us look at how the product/service will be used by our target audience.
• Actions• Emotions• Device• Locations
• Read through the brief and persona• Highlight key information:
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name — 7
Brief and Persona: 5 minsGoal: Pick up key information
This is the pre-step of the translation. Start noting down the key information which will be useful for the next step.
Personas help us look at how the product/service will be used by our target audience.
Action!
Emotion!
Device!
Device!
Location!
Action!
Action!
Emotion!
Location!
Action!
Action!
Emotion!
• Actions• Emotions• Device• Locations
• Read through the brief and persona• Highlight key information:
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name —
Goal: Translate the research into the journey map
This is the first step of the translation. Translate the research into a map which shows user’s everyday life. This feeds into the next activity.
Also use the emotions map to help you understand user’s pain points / joy points.
8
Journey Mapping: 20 mins
Action!
Location!Location!Location!
Action!Action!
Emotion!Emotion!
Emotion!
Device!Device!
• Map the key information• Understand user’s emotion• Find the opportunities
• Solve pain points?• Boost joy points?
Wake up Checkweather e.g. Leave home
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name —
Goal: Translate the research into the journey map
This is the first step of the translation. Translate the research into a map which shows user’s everyday life. This feeds into the next activity.
Also use the emotions map to help you understand user’s pain points / joy points.
8
Journey Mapping: 20 mins
Action!
Location!Location!Location!
Action!Action!
Emotion!Emotion!
Emotion!
Device!Device!
• Map the key information• Understand user’s emotion• Find the opportunities
• Solve pain points?• Boost joy points?
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name —
Goal: Translate the research into the journey map
This is the first step of the translation. Translate the research into a map which shows user’s everyday life. This feeds into the next activity.
Also use the emotions map to help you understand user’s pain points / joy points.
8
Journey Mapping: 20 mins
Action!
Location!Location!Location!
Action!Action!
Emotion!Emotion!
Emotion!
Device!Device!
• Map the key information• Understand user’s emotion• Find the opportunities
Cool idea
Geniusidea
The bestidea ever• Solve pain points?
• Boost joy points?
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name —
Goal: Create a Task Analysis and think of the concept
This is the second step of the translation. Translate the map into more detailed tasks, however, also consider your concept. What would be the tasks which users go through?
Lost in Translation! We tend to forget about user’s behaviour once we start looking at the concept. Keep the map and persona in mind, try thinking from user’s perspective.
9
Task Analysis: 15 mins
Take a bus
CheckGoogle
Map
Walkto
the stop
Open the app
• Pick 1 (or 2) favourite ideas• Break down stages into detailed tasks • Use verb + noun• Don’t think too much about functions
Changethe
route
Get ona bus
Get notification
aboutdisruption
View analternative
route
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name —
Goal: List design principles andcreate 3 key mobile screens
This is the final step of the translation. Translate the tasks into mobile app UI. Sketch key screens by focusing on the principles.
Lost in Translation! We tend to forget user’s perspective while sketching UI. Using all of the previous tools, list what the most important design principles are for each screen.
10
Sketch: 10 minsDetailed information Secured feeling Clear feedback
• Write tasks for each screen• Write a principle for each screen • Sketch screens following the principle
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name — 11
Pencils down!
ustwo™ studios 2011 / Project name —
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name — 12
Sharing
ustwo™ studios 2011 / Project name —
Wednesday, November 6, 13
ustwo™ studios 2011 / PUX People
Wrap up
13
• So, in the reality?
• They are tools! : Useful through the entire design process
• Next step...Prototyping! Prototyping tool example:
Wednesday, November 6, 13
ustwo™ studios 2011 / Project name —
Wrap up
14
Further Questions or Feedback: mayu@ustwo.co.uk alana@ustwo.co.uk......
Wednesday, November 6, 13
thank you
Wednesday, November 6, 13
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