Maureen Clayton President, Nest Egg Communications www ...€¦ · Canva Fair Use image copyright laws say that you’re financially liable for posting copyrighted images, even if:
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Maureen ClaytonPresident, Nest Egg CommunicationsRoswell, GAwww.NestEggCommunications.com
What we do...
We simplify ESOP Communications
www.NestEggCommunications.com
Let’s talk about:
Putting your team members at the heart of your communicationsAssessing the effectiveness of current communicationsLow cost/no cost, easy-to-use ways to be more compelling and successful
www.NestEggCommunications.com
Telling your ESOP story is complicated
Perception
s
Reality
Our ESOP is a fantastic benefit and together we can build an ownership
cultureIs
someone talking?
We are in a battle for attention
www.NestEggCommunications.com
x
105 emails daily
Source: Radicati Group
The average corporate email user sends/receives an average of…
www.NestEggCommunications.com
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Communications Tools & Tips
Are your people at the heart of thecommunications?
People remember when you involve them:
♥Visually♥Emotionally♥Socially
www.NestEggCommunications.com
We are allinformationconsumers
www.NestEggCommunications.com
The death knellfor emailMillennials
Baby Boomers Gen X Millennials
CommunicationPreferences
Millennials will comprise75% of the U.S. workforce in 10 years
www.NestEggCommunications.com
The way your communications look can be the difference between
orthisThis
This
www.NestEggCommunications.com
Or this
www.NestEggCommunications.com
Employeesexpect businesscommunications to be simple and attractive
www.NestEggCommunications.com
How do yourcompany photos look?
www.NestEggCommunications.com
Thisor
this?
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There’s an App for That: Low Cost, No Cost Tools
Canvawww.Canva.com
www.NestEggCommunications.com
•User friendly with step-by-step choices and prompts.
•Free to use or $1 for selected images
Canvawww.Canva.com
www.NestEggCommunications.com
▪Choose from a variety of templates: posters, letterhead, presentations.
▪Design school tutorials available.▪Upload your own photos or choose from a library
Scribuswww.Scribus.net
www.NestEggCommunications.com
•Free desktop publishing application.•Flexible layout and typesetting. Create animated and interactive PDF presentations, forms, brochures and more.
•Comparable to InDesign/Microsoft Publisher.
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Photos &Video
Canvawww.Canva.com
www.NestEggCommunications.com
Free sites•Unsplash.com•Picjumbo.com•Pixabay.com•FreeImages
Royalty Free Photography
Pay sites• Shutterstock.com• Istockphoto.com• Gettyimages.com• Stock.adobe.com
Canvawww.Canva.com
www.NestEggCommunications.com
Fair Use image copyright laws say that you’re financially liable for posting copyrighted images, even if:
• You immediately take the photo down
• You cite the photographer’s name
Google Image You found it online but it may not be free
Canvawww.Canva.com
www.NestEggCommunications.com
YouTube • Marketing (free)• Public• Can’t update video• Interactive
YouTube vs.VimeoWhich do I use?
Vimeo• Best for private (paid) content
• High quality
• Can edit videos post-publication
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Enterprise Social Networking
Canvawww.Canva.com
www.NestEggCommunications.com
YouTube vs.VimeoWhich do I use?www.yammer.com
Yammer
•Like your company’s private Facebook•Share spur of the moment ideas or stories to colleagues
•“Freemium” product--low cost, pay for what you need
•Proven solution for outreach to field teams
Canvawww.Canva.com
www.NestEggCommunications.com
YouTube vs.VimeoWhich do I use?
Other choices
• Tibber: www.tibbr.com•Bitrix24: www.Bitrix24.com•Slack: www.slack.com•HipChat: www.hipchat.com
• Social media look and feel
• Easy to use• Buy as much or little
as you want
Let’s continue the conversation
@NestEggCom
www.nesteggcommunications.com
LinkedIn/nesteggcommunications
Maureen.Clayton@NestEggCommunications.com
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Dennis Dotson, ChairmanDotson Iron CastingsMankato, MinnesotaCell: 507-381-1030Denny@Dotson.com
An App for Internal Communications
Who is Denny
The Foundry Today
“People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff‘ -they often underestimate its importance. The soft stuff actually is the hard stuff."
• Carly Fiorina, Hewlett Packard CEO. May 2004
Communication Thoughts
“In the absence of communication, information will be created for you.”
“The single biggest problem in communication is the illusion that it has taken place.”
• George Bernard Shaw
“The human tendency is to create a negative fantasy”
The Communication Why….
Focus on the
people
to Improve
Culture to
Improve
Performance
Culture
People
ProcessTools
Performance
• People who feel part of the work community perform better.
• People who understand company strategy perform better.
• People who have clear goals perform better.• People who can measure performance and
progress perform better.• People who are engaged in their work perform
better.• People whose efforts are recognized perform
better.• High performing people work in high
performance cultures.
How Communication Improves Performance
Our Communication Job
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Inspire
Align
Engage
Empower
Our Agenda is to Highlight & Strengthen
Vision, Mission, Core Values, Safety Commitment, Customer Value Proposition, Employee Value Proposition,
2015 Performance Results, 2016 Initiatives
Bring to the Employees
The Dotson Times
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We are Storytellers
Recognition
39
Each Touch Brings a Story
Promotion
41
Empowerment
42
Challenge
43
Core Values
44
Vision
45
YouTube Video
46
Supervisor’s Tool
47
Backlog
48
Past Issues
49
Performance Metrics are Important
Work Cell Metrics
51
Rollout to days and specific parts scrapped
52
Time prospective
Last Year This Year This Quarter This Month Yesterday
Find the outliers
People Focused
Employee’s Personal Page
56
Share the Joy
57
Work Cell Dashboard
58
Weekly
4 to 10 members
15 Minutes
Review Results
Embed Communication into Your Structure
Rating for each article
# of Views
Seconds on page
Totals & avg by article
Totals & avg by emp
Measure Your Efforts
Top 10 for Internal Communication1. Make it digital2. Make it weekly3. Make it easy to access on shop floor4. Deliberate stories - vision, strategy, values5. CEO articles6. Eliminate the “We”/ “They” 7. Don’t put in cute stories from internet8. Simple graphs9. Focus on the people – let them tell the story10. Review the analytics11. It is about performance improvement
The Communication Why….
Focus on the
people
to Improve
Culture to
Improve
Performance
Culture
People
ProcessTools
Performance
App used at Dotson: PDPsolutions.com
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