Maureen Clayton President, Nest Egg Communications www ...€¦ · Canva Fair Use image copyright laws say that you’re financially liable for posting copyrighted images, even if:

Maureen ClaytonPresident, Nest Egg CommunicationsRoswell, GAwww.NestEggCommunications.com

What we do...

We simplify ESOP Communications

www.NestEggCommunications.com

Let’s talk about:

Putting your team members at the heart of your communicationsAssessing the effectiveness of current communicationsLow cost/no cost, easy-to-use ways to be more compelling and successful


Telling your ESOP story is complicated

Perception

s

Reality

Our ESOP is a fantastic benefit and together we can build an ownership

cultureIs

someone talking?

We are in a battle for attention


x

105 emails daily

Source: Radicati Group

The average corporate email user sends/receives an average of…


7

Communications Tools & Tips

Are your people at the heart of thecommunications?

People remember when you involve them:

♥Visually♥Emotionally♥Socially


We are allinformationconsumers


The death knellfor emailMillennials

Baby Boomers Gen X Millennials

CommunicationPreferences

Millennials will comprise75% of the U.S. workforce in 10 years


The way your communications look can be the difference between

orthisThis

This


Or this


Employeesexpect businesscommunications to be simple and attractive


How do yourcompany photos look?


Thisor

this?

16

There’s an App for That: Low Cost, No Cost Tools

Canvawww.Canva.com


•User friendly with step-by-step choices and prompts.

•Free to use or $1 for selected images

Canvawww.Canva.com


▪Choose from a variety of templates: posters, letterhead, presentations.

▪Design school tutorials available.▪Upload your own photos or choose from a library

Scribuswww.Scribus.net


•Free desktop publishing application.•Flexible layout and typesetting. Create animated and interactive PDF presentations, forms, brochures and more.

•Comparable to InDesign/Microsoft Publisher.

20

Photos &Video

Canvawww.Canva.com


Free sites•Unsplash.com•Picjumbo.com•Pixabay.com•FreeImages

Royalty Free Photography

Pay sites• Shutterstock.com• Istockphoto.com• Gettyimages.com• Stock.adobe.com

Canvawww.Canva.com


Fair Use image copyright laws say that you’re financially liable for posting copyrighted images, even if:

• You immediately take the photo down

• You cite the photographer’s name

Google Image You found it online but it may not be free

Canvawww.Canva.com


YouTube • Marketing (free)• Public• Can’t update video• Interactive

YouTube vs.VimeoWhich do I use?

Vimeo• Best for private (paid) content

• High quality

• Can edit videos post-publication

24

Enterprise Social Networking

Canvawww.Canva.com


YouTube vs.VimeoWhich do I use?www.yammer.com

Yammer

•Like your company’s private Facebook•Share spur of the moment ideas or stories to colleagues

•“Freemium” product--low cost, pay for what you need

•Proven solution for outreach to field teams

Canvawww.Canva.com


YouTube vs.VimeoWhich do I use?

Other choices

• Tibber: www.tibbr.com•Bitrix24: www.Bitrix24.com•Slack: www.slack.com•HipChat: www.hipchat.com

• Social media look and feel

• Easy to use• Buy as much or little

as you want

http://www.tibbr.com/

http://www.bitrix24.com/

http://www.slack.com/

Let’s continue the conversation

@NestEggCom

www.nesteggcommunications.com

LinkedIn/nesteggcommunications

[email protected]

28

Dennis Dotson, ChairmanDotson Iron CastingsMankato, MinnesotaCell: [email protected]

An App for Internal Communications

Who is Denny

The Foundry Today

“People who describe culture and values and how people behave - I've heard people refer to it as 'the soft stuff‘ -they often underestimate its importance. The soft stuff actually is the hard stuff."

• Carly Fiorina, Hewlett Packard CEO. May 2004

Communication Thoughts

“In the absence of communication, information will be created for you.”

“The single biggest problem in communication is the illusion that it has taken place.”

• George Bernard Shaw

“The human tendency is to create a negative fantasy”

The Communication Why….

Focus on the

people

to Improve

Culture to

Improve

Performance

Culture

People

ProcessTools

Performance

• People who feel part of the work community perform better.

• People who understand company strategy perform better.

• People who have clear goals perform better.• People who can measure performance and

progress perform better.• People who are engaged in their work perform

better.• People whose efforts are recognized perform

better.• High performing people work in high

performance cultures.

How Communication Improves Performance

Our Communication Job

34

Inspire

Align

Engage

Empower

Our Agenda is to Highlight & Strengthen

Vision, Mission, Core Values, Safety Commitment, Customer Value Proposition, Employee Value Proposition,

2015 Performance Results, 2016 Initiatives

Bring to the Employees

The Dotson Times

37

We are Storytellers

Recognition

39

Each Touch Brings a Story

Promotion

41

Empowerment

42

Challenge

43

Core Values

44

Vision

45

YouTube Video

46

Supervisor’s Tool

47

Backlog

48

Past Issues

49

Performance Metrics are Important

Work Cell Metrics

51

Rollout to days and specific parts scrapped

52

Time prospective

Last Year This Year This Quarter This Month Yesterday

Find the outliers

People Focused

Employee’s Personal Page

56

Share the Joy

57

Work Cell Dashboard

58

Weekly

4 to 10 members

15 Minutes

Review Results

Embed Communication into Your Structure

Rating for each article

# of Views

Seconds on page

Totals & avg by article

Totals & avg by emp

Measure Your Efforts

Top 10 for Internal Communication1. Make it digital2. Make it weekly3. Make it easy to access on shop floor4. Deliberate stories - vision, strategy, values5. CEO articles6. Eliminate the “We”/ “They” 7. Don’t put in cute stories from internet8. Simple graphs9. Focus on the people – let them tell the story10. Review the analytics11. It is about performance improvement

The Communication Why….

Focus on the

people

to Improve

Culture to

Improve

Performance

Culture

People

ProcessTools

Performance

App used at Dotson: PDPsolutions.com

Maureen Clayton President, Nest Egg Communications www ...€¦ · Canva Fair Use image copyright laws say that you’re financially liable for posting copyrighted images, even if:

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