MASTERING THE ART OF SOCIAL MEDIA · MASTERING THE ART OF SOCIAL MEDIA 140 Characters at a Time Mastering the Art of Social Media ! Social Media Value ! Social Media Channels ! Twitter
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MASTERING THE ART OF SOCIAL MEDIA
140 Characters at a Time
Mastering the Art of Social Media
! Social Media Value ! Social Media Channels ! Twitter Explained ! How to Make Twitter Work for You ! Best Practices ! Q&A
Mastering the Art of Social Media | National Council for Marketing & Public Relations
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Social Media: Value
" Students expect it " Creates instant online
community " Focus group or crowd
sourcing opportunities
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Social Media: Value
! Immediacy ! Tailored messages ! Economic value ! Engagement,
connections, relationships
! Impact on persistence, retention, completion
Mastering the Art of Social Media | National Council for Marketing & Public Relations
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Social Media Value
! Improves communication – employees and students access information on their terms
! Promotes instant and two-way communication ! Builds trust (Fortune magazine) ! Diffuses rumor mill
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Social Media: Channels
Mastering the Art of Social Media | National Council for Marketing & Public Relations
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Administrators & Social Media
Let’s talk Twitter …
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Twitter by the Numbers
! 284 million active Twitter users ! 1 million new Twitter accounts created each
day ! 100 million active Twitter users per day ! Average Twitter user spends 170 minutes per
month on the site ! 300 billion tweets sent since inception ! Twitter is valued at $27 billion
Mastering the Art of Social Media | National Council for Marketing & Public Relations
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Twitter Explained: Definition
Twitter is a social network that enables uses to communicate via short messages that are limited to
140 characters in length.
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Twitter Explained: Vocabulary
! tweet (noun): A message posted via Twitter containing 140 characters or less.
! tweet, tweeting, tweeted (verb): Posting a message via Twitter.
! @username (noun): Always preceded by the @ symbol
! # (noun): Any word or phrase immediately proceeded by the # symbol.
! follow (verb): Subscribing to a particular Twitter feed is call following. Anyone can follow or unfollow anyone else at any time.
Mastering the Art of Social Media | National Council for Marketing & Public Relations
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Twitter Explained: Bio
Your Twitter bio is limited to 160 characters and will appear in search results on Google, along with you photo.
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Twitter Explained: Tweet Dissected
1. Profile picture 2. Account name 3. @username 4. Tweet text 5. Hashtag 6. Link 7. Action
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Twitter Explained: Profile Page
1. Trends Box 2. Notifications 3. News Feed 4. Search Box
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Twitter Explained: Following Others
Mastering the Art of Social Media | National Council for Marketing & Public Relations
1. Search using search box or type in username
2. Click “Follow”
3. User’s tweets will appear in your newsfeed
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Twitter Explained: Private Message
Reply (not private)
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Direct Message (private)
How to Make Twitter Work for You
# Potential challenges ! Staff time ! Analytics ! ROI
Social Media & Administrators | National Council for Marketing & Public Relations
1)#Pick#a#short#and#easy2to2remember#username#and#show#your#face#in#your#pro9ile#picture# 5)#Tweet#what#you#see#when#
and#where#you#see#it:#Twitter#is#one#of#the#fastest#news#gathering#tools#in#the#world#
2)#Be#concise#with#your#wording:#Leave#space#for#followers#to#RT#and#reply#–#remember#140#characters#
3)#Join#the#community:#Tweet#at#people,#have#conversations#with#followers2#connect#with#your#fans#
4)#Be#newsworthy:#Tweet#interesting#links#to#articles#and#information#
6)#Be#visible:#Tweet#at#least#once#a#day#(M2F) #
7)#Show#your#fans#some#love:#Follow#those#who#retweet#you#
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Social Media Best Practices
@rmbenson @drkstout @MariaBenson
Mastering the Art of Social Media | National Council for Marketing & Public Relations
Word to the Wise
! Don’t take part if uncomfortable ! So choose a channel that is comfortable
! Don’t commit if there’s no time
! But find the time!
! Marketing can help ! But don’t use a ghostwriter
! To thine own self be true!
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QUESTIONS? THOUGHTS? Steve Johnson Director, Public Relations and Marketing Dixie State University, UT Twitter: S_MELVIN_
Andrea Hanstein Director, Marketing and Public Relations Foothill College, CA Twitter: amhanstein
… on behalf of the National Council for Marketing & Public Relations
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