OVERSIGHT ADVOCACY The Consumer Electronics Company* Best Practice Guidebook presents a systematic approach to creating and activating a social media strategy throughout a company. STRATEGY “What are the components of an effective social media strategy?” “Who should be on the team?” “How do I run a social media pilot?” “What level of governance is appropriate?” “How can I harness social media to launch a new product?” The Microsoft Best Practice Guidebook show how social media can engage brand enthusiasts to generate excitement for a new product launch. The Dupont Best Practice Guidebook shows how to use social media pilots to develop marketing capabilities, and to create corporate governance measures for social media. “How can social media engage brand advocates?” “How do I improve core social media capabilities companywide?” Copyright ©2012 Frost & Sullivan [email protected] www.gtm.frost.com @Frost_GTM Growth Team Membership™ (GTM) is a premier, subscription-based best practices organization affiliated with Frost & Sullivan. ADVOCACY CAPABILITY CAPABILITY OVERSIGHT STRATEGY * Pseudonym. * Pseudonym. “What role can a Center of Excellence play?” Cisco DuPont Consumer Electronics Company* Microsoft SOME KEY QUESTIONS EXPLORE THE ANSWERS The Cisco Best Practice Guidebook demonstrates how to establish a social media Center of Excellence that provides best practices companywide. ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/Jk2Asy ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JnmjGM ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JGbJN5 ACCESS AN EXCERPT ON SLIDESHARE http://bit.ly/JsC0hO MASTERING THE Social Media UNIVERSE Enjoy! Today all companies understand the importance of social media, but few would say they have successfully mastered it. Here we share questions addressed by four companies that have ventured through the social media universe and beyond. 81% 32% of B2B companies report using some form of social media network of those companies describe their efforts as “below average”