Transcript
Marketing Concepts: Managing Retailing, Wholesaling, and
Logistics
John Paul G. Eugenio
V60 Marketing ManagementProf. Bong De Ungria
www.jpgeugenio7.blogspot.com
6 KEY CONCEPTS?
1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated Logistics
System?6. Transportation Factors
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Concept 1
What is Retailing?
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What is Retailing?
Concept 1
- Retailing includes all the activities involved in selling goods or services
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What is Retailing?
Concept 1
directly to final consumers for personal, nonbusiness use.
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What is Retailing?
Concept 1
- Retailing includes all the activities involved in selling goods or services
directly to final consumers for personal, nonbusiness use.
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Major Retailer Types
Concept 2
• Specialty Store• Department Store• Supermarket• Convenience Store• Discount Store• Off-price retailer• Superstore• Catalog Showroom
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Specialty Store
Concept 2
• small stores which specialize in a specific range of merchandise and related items.
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Department Store
Concept 2
• Retail establishment which offers a wide range of consumer goods such as clothing, housewares, furniture and appliances at variable price points and in different product categories.
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Supermarket
Concept 2
• a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.
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Convenience Store
Concept 2
• is a small store that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, tobacco products, and newspapers.
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Discount Store
Concept 2
• is a type of department store, which sells products at prices lower than those asked by traditional retail outlets.
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Off-Price Retailer
Concept 2
• retail stores offering merchandise at prices less than other retail stores out-of-season products and distressed merchandise from other retailers (overruns).
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Superstore
Concept 2
• A specially large retail store that serves as a one-stop shopping destination by offering a wide variety of goods that range from groceries to appliances.
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Catalog Showroom
Concept 2
• Unlike a self-serve retail store, most of the items are not displayed; customers select the products from printed catalogs in the store and fill out an order form.
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What is a Franchising System?
Concept 3
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What is a Franchising System?
Concept 3
- a Franchising system is a system of individual franchisees, a tightly
knit group of enterprises whose systematic
operations are planned, directed, and controlled
by the operation's franchisor.
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Franchising Example:
Concept 3
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Characteristics of Franchises
Concept 4
• The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments.
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Characteristics of Franchises
Concept 4
• The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments.
• The franchisee pays for the right to be part of the system.
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Characteristics of Franchises
Concept 4
• The franchisor provides its franchisees with a system for doing business.
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What are Integrated Logistics Systems?
Concept 5
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What are Integrated Logistics Systems?
Concept 5
- An integrated logistics systems (ILS) includes material management,
material flow systems, and physical distribution, aided by information
technology.
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Concept 5
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Transportation Factors
Concept 6
• Speed
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Transportation Factors
Concept 6
• Speed• Frequency
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Transportation Factors
Concept 6
• Speed• Frequency• Dependability
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Transportation Factors
Concept 6
• Speed• Frequency• Dependability• Capability
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Transportation Factors
Concept 6
• Speed• Frequency• Dependability• Capability• Availability
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Transportation Factors
Concept 6
• Speed• Frequency• Dependability• Capability• Availability• Traceability
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Transportation Factors
Concept 6
• Speed• Frequency• Dependability• Capability• Availability• Traceability• Cost
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Transportation Factors
Concept 6
• Speed• Frequency• Dependability• Capability• Availability• Traceability• Cost
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Transportation Factors
Concept 6
• Speed• Frequency• Dependability• Capability• Availability• Traceability• Cost
www.jpgeugenio7.blogspot.com
6 KEY CONCEPTS?
1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated Logistics
System?6. Transportation Factors
www.jpgeugenio7.blogspot.com
Marketing Concepts: Managing Retailing, Wholesaling, and
Logistics
John Paul G. Eugenio
V60 Marketing ManagementProf. Bong De Ungria
www.jpgeugenio7.blogspot.com
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