Marketing concepts

Marketing Concepts: Managing Retailing, Wholesaling, and

Logistics

John Paul G. Eugenio

V60 Marketing ManagementProf. Bong De Ungria

www.jpgeugenio7.blogspot.com

6 KEY CONCEPTS?

1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated Logistics

System?6. Transportation Factors


Concept 1

What is Retailing?


What is Retailing?

Concept 1

- Retailing includes all the activities involved in selling goods or services


What is Retailing?

Concept 1

directly to final consumers for personal, nonbusiness use.


What is Retailing?

Concept 1

- Retailing includes all the activities involved in selling goods or services

directly to final consumers for personal, nonbusiness use.


http://www.google.com.ph/url?sa=i&rct=j&q=marketing+activities+pictures&source=images&cd=&docid=1bNEgzWGUWD01M&tbnid=lklbvzLwr3xReM:&ved=0CAUQjRw&url=http://www.buzzandbranding.com/online-marketing/how-to-build-trust-and-ramp-marketing-activities.html&ei=sISLUbbRIs_qrQf41IDQCg&bvm=bv.46340616,d.bmk&psig=AFQjCNHRQocP7yiLYjSC2M412JkvyriKaw&ust=1368184299200744

Major Retailer Types

Concept 2

• Specialty Store• Department Store• Supermarket• Convenience Store• Discount Store• Off-price retailer• Superstore• Catalog Showroom


Specialty Store

Concept 2

• small stores which specialize in a specific range of merchandise and related items.


Department Store

Concept 2

• Retail establishment which offers a wide range of consumer goods such as clothing, housewares, furniture and appliances at variable price points and in different product categories.


http://www.google.com.ph/url?sa=i&rct=j&q=department+store&source=images&cd=&cad=rja&docid=7tdVItLeBdtt8M&tbnid=Gkhvbxfs7-KMKM:&ved=0CAUQjRw&url=http://www.eyp.ph/businesses/sm-department-store-2/photos/52340&ei=foeLUc-CC5DrrQfRxoGoAQ&bvm=bv.46340616,d.bmk&psig=AFQjCNFxEbkH184FtyVSt6VYjQEDrJVjWg&ust=1368185028021130

http://www.google.com.ph/url?sa=i&rct=j&q=department+store&source=images&cd=&cad=rja&docid=kENSIfrR98HOcM&tbnid=sNcq8FhwJfHmpM:&ved=0CAUQjRw&url=http://danisalasalan.blogspot.com/2010/08/robinsons-all-out-clearance-sale-2010.html&ei=qoeLUcGiH439rAfro4CICQ&bvm=bv.46340616,d.bmk&psig=AFQjCNFxEbkH184FtyVSt6VYjQEDrJVjWg&ust=1368185028021130

Supermarket

Concept 2

• a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.


http://www.google.com.ph/url?sa=i&rct=j&q=Supermarket&source=images&cd=&cad=rja&docid=7AMJk-Ygbu9sXM&tbnid=dN2tx6rq2G2qnM:&ved=0CAUQjRw&url=http://jampackedlifestyle.blogspot.com/2012/08/metro-supermarket-and-department-store.html&ei=BoqLUZH7JMTArAe1oYGYCg&bvm=bv.46340616,d.bmk&psig=AFQjCNEA8j9cwEllrP_fMCPRm4KcBuhVzQ&ust=1368185485924305

Convenience Store

Concept 2

• is a small store that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, tobacco products, and newspapers.


http://www.google.com.ph/url?sa=i&rct=j&q=Convenience+Store&source=images&cd=&cad=rja&docid=o5v-7dCV-eR1BM&tbnid=HwRxIKYwfKe1sM:&ved=0CAUQjRw&url=http://ms-english-tutor.blogspot.com/2011/09/seven-eleven-stores-install-phones-for.html&ei=toqLUZKpLpGurAfL24CICg&bvm=bv.46340616,d.bmk&psig=AFQjCNHnP6udERXIFbi8YDYWSliOzjjgvA&ust=1368185854448271

Discount Store

Concept 2

• is a type of department store, which sells products at prices lower than those asked by traditional retail outlets.


http://www.google.com.ph/url?sa=i&rct=j&q=daiso+philippines&source=images&cd=&cad=rja&docid=DyOCThaLZQX_4M&tbnid=raqu5cLRSGCI_M:&ved=0CAUQjRw&url=http://www.flickr.com/photos/24443965@N08/4839152999/&ei=V42LUbKTHMOPrQfj34HICg&bvm=bv.46340616,d.bmk&psig=AFQjCNEnGRHyKkFuwEeJXAd8_slIdJHLgQ&ust=1368186561397459

http://www.google.com.ph/url?sa=i&rct=j&q=daiso+philippines&source=images&cd=&cad=rja&docid=epaPS7hIUfAdZM&tbnid=R0VABeWJJTvG8M:&ved=0CAUQjRw&url=http://www.frannywanny.com/2010/08/shopping-challenge-at-saizen.html&ei=jY2LUdzZI87jrAeY7oH4Ag&bvm=bv.46340616,d.bmk&psig=AFQjCNEnGRHyKkFuwEeJXAd8_slIdJHLgQ&ust=1368186561397459

Off-Price Retailer

Concept 2

• retail stores offering merchandise at prices less than other retail stores out-of-season products and distressed merchandise from other retailers (overruns).


http://www.aisaipac.com/2011_07_01_archive.html

http://www.google.com.ph/url?sa=i&rct=j&q=off-price+retailer+philippines&source=images&cd=&cad=rja&docid=HPzv9czL2L3mfM&tbnid=_DV_GOf4a50OSM:&ved=0CAUQjRw&url=http://mixofeverything.blogspot.com/2011/08/tops-is-off-price-store.html&ei=Zo6LUc6qAsWGrAeNk4HgDQ&bvm=bv.46340616,d.bmk&psig=AFQjCNHc4ByM9IZ2vW9qK5jDDx1Vknwd5A&ust=1368186843897478

Superstore

Concept 2

• A specially large retail store that serves as a one-stop shopping destination by offering a wide variety of goods that range from groceries to appliances.


http://www.google.com.ph/url?sa=i&rct=j&q=hypermarket&source=images&cd=&cad=rja&docid=GCmb5BLSDlKeTM&tbnid=VMr5TCLLG8WViM:&ved=0CAUQjRw&url=http://danisalasalan.blogspot.com/2010/07/sm-hypermarket-adriatico-manila-branch.html&ei=MpCLUYDJJMKqrAeOuIHoBA&bvm=bv.46340616,d.bmk&psig=AFQjCNFCGuqHGh7b4kD6GnnsOHEXo6u1FA&ust=1368187303363507

Catalog Showroom

Concept 2

• Unlike a self-serve retail store, most of the items are not displayed; customers select the products from printed catalogs in the store and fill out an order form.


What is a Franchising System?

Concept 3


What is a Franchising System?

Concept 3

- a Franchising system is a system of individual franchisees, a tightly

knit group of enterprises whose systematic

operations are planned, directed, and controlled

by the operation's franchisor.


Franchising Example:

Concept 3


http://philippines.starbucks.com/en-US/_Favorite+Beverages/Featured+Beverages.htm

Characteristics of Franchises

Concept 4

• The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments.



Concept 4

• The franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments.

• The franchisee pays for the right to be part of the system.



Concept 4

• The franchisor provides its franchisees with a system for doing business.


What are Integrated Logistics Systems?

Concept 5


What are Integrated Logistics Systems?

Concept 5

- An integrated logistics systems (ILS) includes material management,

material flow systems, and physical distribution, aided by information

technology.


Concept 5


Transportation Factors

Concept 6

• Speed



Concept 6

• Speed• Frequency



Concept 6

• Speed• Frequency• Dependability



Concept 6

• Speed• Frequency• Dependability• Capability



Concept 6

• Speed• Frequency• Dependability• Capability• Availability



Concept 6

• Speed• Frequency• Dependability• Capability• Availability• Traceability



Concept 6

• Speed• Frequency• Dependability• Capability• Availability• Traceability• Cost



Concept 6




Concept 6



6 KEY CONCEPTS?

1. What is Retailing?2. Major Retailer Types3. What is a Franchising System?4. Characteristics of Franchises5. What are Integrated Logistics

System?6. Transportation Factors


Marketing Concepts: Managing Retailing, Wholesaling, and

Logistics

John Paul G. Eugenio

V60 Marketing ManagementProf. Bong De Ungria


Marketing concepts

Documents

large retail store

retail stores

type of department store

selfserve retail store

traditional grocery

department storeconcept

retail establishment

bytraditional retail