Basic Marketing & Marketing Concepts

Marketing & Marketing Concepts

Basic Marketing & Marketing ConceptsPresented by Mrs. D. LewisFall 2012ObjectivesDefine marketingIdentify the 4 Ps of marketingUnderstand the marketing concept

Key Terms to KnowMarketingGoodsServicesAcademic StandardsPL-HS-3.1.2 Students will compare products and services based on various factors (e.g., price, quality, features, availability, warranties, comparison shopping,) to consider when making consumer decisions.PL-HS-3.1.3Students will explain why various factors that influence consumer decisions, such as peer pressure, impulses, desire for status and advertising techniques (jingles/slogans, facts and figures, glittering generalities, endorsement, testimonial, bandwagon, snob appeal, emotional appeal, free gifts/rewards) are influential.

The World of Marketing The Scope of MarketingMarketingProcess of planning, pricing, promoting, selling and distributing an idea goods, or services to create exchanges that satisfy the consumer (YOU)Always changingKeep up w/trendsKeep up w/consumer attitudes

Ideas, Goods, and Services

Goodsare tangible items that have $$ monetary value & satisfy your needs and wants

CarsiPodsCell phonesToysClothesIdeas, Goods, and Services

Servicesitems that have $$ monetary value and satisfy your needs and wants.Cannot be physically touched because its a task.

CookingDry cleanersBanksMovie at a movie theaterReviewName some ideas that can be marketed? Tell me if its a good or service.

CarHatValet ParkingManicureDry CleanersHamburgerWhich is it? Good or Service

The MarketplaceAn exchange takes place when someone buys something from someoneInternet stores, Shops, Catalogs, Financial institution

Tell me what you knowWhat is meant by exchange?

When and where does an exchange takes place?

The World of MarketingNikeReebokAdidas

Which Shoes would you choose?AssignmentQuestions?What is still not clear to you?Book ReviewComplete Questions on pg. 7Choose at least 3 of the 5 in complete sentencesUpload your answers to EdmodoWorkbook ReviewHomework Due WednesdayFind an article about technology, a current event or marketing. Summarize in your own words. Cite your source