Marketing Automation and ABM: A Perfect Match?

Good account-based marketing involves a lot of nurturing. You’re building a relationship between businesses, and there will be a lot of nudging, encouraging, reminding and helping along the way. All of that takes time. However, B2B relationships are just like normal relationships—if you don’t invest the time, the relationship will die. Unfortunately, that can be hard to do when you’re trying to nurture dozens or even hundreds of relationships simultaneously. B2B marketing automation helps to bridge that gap