Marketing Automation and ABM: A Perfect Match?
Jan 07, 2021
Good account-based marketing involves a
lot of nurturing. You’re building a
relationship between businesses, and
there will be a lot of nudging,
encouraging, reminding and helping
along the way.
All of that takes time.
However, B2B relationships are just like
normal relationships—if you don’t invest
the time, the relationship will die.
Unfortunately, that can be hard to do
when you’re trying to nurture dozens or
even hundreds of relationships
simultaneously. B2B marketing
automation helps to bridge that gap
Welcome message from author
The right chatbot setup can help you provide basic information to influencers
from your target accounts without requiring a massive investment of time from
your marketing or sales team.
SMS marketing can help ensure that none of the little details of your strategy—
meeting reminders, updates, content suggestions, etc—get lost while you’re
trying to juggle all the demands of account-based marketing.
Of course, this is just the tip of the iceberg.
To learn more about account-based marketing and how to put it to work for your
B2B business, reach out to us here to get specific tips and advice for your
business. Talk to you soon!
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