Recruitment and Social Media - the perfect match
Jan 21, 2015
How to use social media for recruitment. From the employee and employer point of view.
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Marc Campman
25+ years of marketing, branding, advertising & PR experience. 10+ years online marketing
Founder of Marccampman.com and Partner in LoveSocialMedia
Author of FLIRTONOMICS, how to entertain, date and love your customers on Social Media
Social media strategy & execution since 2007
SOCIAL MEDIA FOR RECRUITMENT AND PERSONAL BRANDING
Recruiters point of view
The Career Development point of view
Managing your career, means managing your personal brand. Which means managing the conversations about yourself.
Personal Branding
DNA – Keep it Simple
Simple key words: hope, change, Yes we can.
Make it easy for people to tell others what you stand for.
Define your touchpoints
Make it easy for people to find your stories and to get in touch with you. Social media is not about technology, it’s about
Content and Communities
Have your own media
In the end, it’s great to have your own home base to tell your stories the way you want it. Here you don’t need to rely on someone else.
It is an easy place to share all interesting content about your passion.
Use it to communicate your own DNA
Channel your digital content
Channel your content to networks like Youtube, Slideshare, Twitter, Tumblr, Pinterest to increase the number of touch points
It’s all about content, stupid!!
It should be relevant for people to connect with you. Offer them value and they will become followers, ambassadors and eventually fans.
Observe, Facilitate, Join
Observe people, help them to spread the word about you & join into relevant conversations.
When joining: Forget your ego and your macho behavior
Saying thank you & sorry is powerful to create more fans & empathy.
Think long term
Not once, not twice, but 365 days a year.Don’t just deliver content when it is important to you. Produce content when it is important for your audience: probably every day of the year.
So many secrets in Linkedin…….• Building a network• Finding job• Posting a job• Participate in conversations• Sharing knowledge
Linkedin as a Career Development Tool
IS
With a Tie
Be visible and professional on LinkedIn
Save the privacy settings for Facebook
2 secrets in Linkedin
Secret 1 – Message everybody for free
Secret 2: Find everybody
Your LinkedIn Profile
Use keywords to highlight skills, accomplishments.
Do not repost resume. Include professional photo – no
cocktails or sunglasses. Stay current. Ask for Recommendations! Use apps to connect to other social
media profiles like Twitter, blog and SlideShare.
So many secrets in Twitter…….• Find jobs• Check out prospective employers• Search for job related hashtags• Search companies to work for• Connect with recruiters• Network, network network
Twitter as a Career Development Tool
Finding jobs on Twitter – twitjobsearch.com
Build a network
Find companies – followerwonk.com
Use job related hashtags
#jobs, #recruiting, #jobadvice, #jobposting, #jobhunt and #jobsearch.
To narrow it down, seek out more specific hashtags, such as or #prjobs or #salesjobs.
Check industry conference hashtags Job related and industry chats
1 secret in Twitter
twitter.com/search-advanced
So many secrets in facebook• Check out prospective employers• Status updates• Facebook marketplace• Facebook Groups• Posting ads
Facebook as a Career Development Tool
Use apps to promote your jobs
A jobsite within your facebook page
Lots of Facebook app providers
So many secrets in Youtube• Promote yourself• Optimise and Post• Build it• Be creative
Youtube as a Career Development Tool
• Your CV• Your Video CV• Your Linkedin CV• Your Presentation CV• Your Portfolio• Your Podcast CV
Repurposing your content
Your Video CV
Your Linkedin CV
Your Presentation CV
Your portfolio CV
Summary – publish yourself
See yourself as an editor of your own magazines: Facebook: Metro – fun, for you Linkedin: FT – for business Twitter: Wired – exciting, dynamic
Use your social networks to let people know your looking for a job
Engage with prospective employer Don’t play numbers game (Quality vs
Quantity) Be open and honest about your
employment status
FOCUS
Social Media for Sales
“You can’t rely on your eyes when your imagination is out of
focus”Mark Twain
“Knowledge speaks, but wisdom listens.”
Jimi Hendrix
“The more connections that can be made in the brain,
the moreintegrated the experience is
within memory.”Don Campbell
“Never reach out your hand unless you're willing to
extend anarm.”
Pope Paul VI
“You cannot improve what you cannot measure”
Lord Kelvin
LOVE SOCIAL MEDIA10 reasons (out of 99) why I love Social Media
• @marccampman• Linkedin/in/
marccampman
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