Lund Managing mobility Lund style Lund. LundaMaTs The Strategy.

LundLundManaging mobility Lund style

Lund

LundLundaMaTs The Strategy

Lund

How to have an attractive and sustainable city in the future?

“…development that meets the needs of the present without compromising the ability of future generations to meet their own needs”

Brundtland Commission, 1987

Life is good…

LundLessons learned

Lund

...rather than attitudes

Changing behaviour...

LundConcrete offers…

Test commuters so far…

• Car drivers try public transport for one month

• A monthly pass for free

• 740 test commuters so far

• 50 percent continue

• 40 percent one year later

…rather than pretty adds

Lund

...rather than information

• one way: ”I want you to know this”

• satisfy the informers need more than the recipients

• both way: ”do something together”• find a common ground and behaviour• meetings and dialog

Communication...

LundDialogue and targeting…

…rather than large scale marketing

LundLundaMaTs so far

• Strong support among the public• Behavioural changes noticeable• LundaMaTs result up to 2,5 % less car

traffic than without LundaMaTs• Combining soft and hard measures• Political debate and consensus• Long term commitment

LundNew habits

• 19 % say that they've changed their behaviour

• 52 % to walking/cycling• 42 % to public transport• 6 % carpool more

LundThe future challenges

• Sustainable growth/Decoupling• New life style/New mobility culture• Influence the planners of tomorrow• Regional cooperation• Leisure travel• How to keep up? • Be an inspiration?

Run out forever

LundThe cradle of time geography

Source: Professor Shih-Lung Shaw, Dep. of Geography, University of Tennessee

LundIntegration of Mobility Management and spatial planning

• How do we organise our every-day life?

LundCompensating for our conference travel emissions…

• Mainly vegetarian,

organic and locally

produced food

• Local trips by bike and bus

Warning:

Car sick

food

LundInto the future!

Questions? paivi.elmkvist@lund.se