LUND UNIVERSITY | SWEDEN | DEPARTMENT OF STRATEGIC COMMUNICATION Master’s Programme in Strategic Public Relations Programme overview The programme aims to meet the increasing demands on professionals with knowledge and understanding of pub- lic relations and its role in society. In terms of professional roles, recent developments have shifted the focus from op- erational skills to more advanced strategic knowledge. Through its unique design this programme provides the students with cross-cultural knowledge, compe- tence and networks to take on leading strategic roles as public relations professionals. In line with this, the programme allows students to undertake an indus- trial placement. Through this design, the programme exposes the students to the latest research in the field of public relations. The programme is taught in English and it is delivered jointly with our partner, University of Stirling, UK. Students spend their first semester at University of Stirling, UK, and the second and the third semesters at Lund University, Swe- den. The last semester is dependent on the chosen topic of the dissertation; the supervisor can be from either Lund University or University of Stirling. Unique features and key benefits • Students get the opportunity to study in both Stirling, UK and Helsingborg, Sweden. • The programme promotes links with industry through close connections with leading practitioners, for example through guest lectures and internship. • The teachers involved in the programme are interna- tionally recognised for teaching and research. • The programme provides an innovative and challeng- ing curriculum which develops both a theoretical and practical understanding of public relations. • The programme provides the students with the nec- essary practical and analytical knowledge for an inter- nationally focused professional career by examining how to design, implement and evaluate public relation. • Master of Science in Strategic Public Relations • 2 years, full time, 120 ECTS credits • Department of Strategic Communication at Lund University and the University of Stirling, UK (jointly delivered programme) • Campus Helsingborg, Lund University and Stirling, UK • Application deadline – see http://stirlundpr.eu/ • Programme start – see http://stirlundpr.eu/ Programme modules/courses COURSES AND NUMBER OF CREDITS: Public Relations and Communication Management Theory (7.5), Public Affairs & Advocacy (7.5 ), Media Relations (7.5), Research Design and Philosophy of Science/Strategic Brand Communication (7.5), Qualitative Methods (7.5), Research and Evaluations for Practice: Planning and Controlling (7.5), Crisis Commu- nication (7.5), Quantitative Methods (7.5), Strategic Com- munication Theory (7.5), internship or optional courses (15), Master’s thesis / dissertation (30). Career prospects Public relations is a global occupation, implemented in many countries and a growing work field. More people than ever are employed in the sector in Europe. The work field has ex- panded as new professions, job titles and media have devel- oped. The need for PR professionals continuously increases amongst organisations. What students say “The opportunity to be part of a programme with students and professors ranging from different countries from all over the world makes this Master’s programme more than just lectures and course work. is programme includes cultural challenges in class during discussions, questions, interactions, and group work on everyday basis. ere is no normative frame- work or specific well-established concepts that students abide by, due to the diversity in reasoning, sense making, and critical thinking. at is why I truly appreciate this programme, because it prepares you to succeed on an international level if one aspires to work in multinational corporations, NGO’s or governmental affairs.” Amin Lemrini from Sweden