LSA Bootcamp Austin: Welcome & Opening Remarks

LSABootcamp.com

Welcome to B-Camp

• What is LSA?

• What are we trying to accomplish?

• Our agenda

• Some data about your peers

• How to get the most out of today

Overview

LSA stands for “local search association”

A trade association based in Michigan of 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology

Many work directly with local business owners

About LSA

Thanks to Local Partners

Companies in the Room

What Are We Trying to Do?

Access to information/companies

Practical advice

Educational environment

Building a Successful Digital Marketing Strategy

Maximizing ROI: Making the Most of a Limited Budget

Digital Presence and SEO Fundamentals

Taking Control of Your Online Reputation

Mobile Marketing: What You Need to Know

Email Marketing in a Multi-Device Era

Social Media Strategies for Time-Starved Entrepreneurs

Boost Your Business with Local Video

How to Hire a Digital Marketing Vendor

Expert Q&A: All Your Questions Answered

The Program Today

Totally in control, self-confident

Still finding your way OMG!

Which One Is You?

Source: LSA survey of SMBs, October 2015

Digital Savvy?

Source: LSA survey of SMBs, October 2015

Working with 3rd Parties?

Source: LSA survey of SMBs, October 2015

Growth AmbitionsHow much do you want to grow?

Multiple Screens…

Digitally Influenced Offline Commerce

Source: US Census Bureau (2015), World Bank (2015), Greg Sterling estimates based on Bureau of Economic Analysis, Census Bureau Data (2015)

At least $10-$12 Trillion influenced by internet (incl. mobile)

Total US GDP $17+ Trillion

66.6 7.2

2013 2014 2015

Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.

Avg. number of media types currently used in marketing efforts

More Media Used Today

40%

37%

33%

21% Not Enough Time

Not Enough Knowledge orExpertise

Ad Budget Not Large Enough

Not Enough Resources to HireDedicated Personnel

Source: Thrive Analytics, “Local Pulse Survey” January 2015.

Biggest challenges with online/digital marketing

Challenges: Time, Expertise

“How to rise above local competition”

“Building our social media base”

“Getting more clients”

“Having the time to do it”

“Having a clear ROI”

Source: LSA survey of SMBs, October 2015

Wish List

New Online Resource

MarketingBitz.com

Demystify Digital Marketing

MarketingBitz.com

• Engage: ask questions/challenge speakers

• Network: talk to each other

• Get business cards: follow up with people

• Stay for full day . . . and giveaway

• Keep in Touch: We’re here to help

To Get Most From Today

SurveyiPad Mini 4 Drawing

LSABootcamp.com