Linkedin - Professional Business Networking Online

Professional Business Networking Online

Agenda

• What is it?

• Who uses it?

• Why use it?

• How to use it?

• Questions

What Is It?

Online Social Networks

• Two out of three Internet users visit social networks

• 96% of Gen Y have joined a social network.

• Your customers and competition are using social networks

What is LinkedIn?

• Social Networking Website

• Professional Focus

• Online Resume

• Job Search &

Recruitment

“Worlds Largest Professional

Network”

• Launched May 2003

• 120 million members

worldwide

• 2.3 million members in

Australia

• 17% growth Jan-Jul 2011

Who Uses It?

Who uses it?

• Professionals

• Well Educated

• Middle and upper management

• Above average

income

• People you can do

business with!

LinkedIn Users By Industry

LinkedIn Users By Job Type

Why Use It?

Networking

• The entire LinkedIn system is built

around connections to other users

• It’s more than a referral network, it’s a

trust network

• Trust created by introductions and

recommendations

Connections

Connections

Connections

• 1st, 2nd, 3rd degree connections

• Out of network

• Introductions

• InMail

Connections

Recommendations

• Recommend clients,

business partners,

colleagues etc

• Builds your reputation

• Acts like a referral

Job Search and Recruitment

• Save time

• Targeted search

• Reference checks

• Job suggestions

• Apply immediately

Job Search and Recruitment

• Browse jobs

• Post jobs - $195 for 30 days

• Premium listings available

• Apply with LinkedIn button

• Recommendations act as referees

• Resume builder

Generate Leads

• Advanced people search

• By company, industry, location etc.

• Ask for introductions

Industry Trends

• LinkedIn Today

• Answers

• Skills

• Groups

LinkedIn Today

• Latest news from your industry, network

and interests

• Selected by people on LinkedIn and

Twitter

• Share with your network

Answers

• Get answers to your questions

• Provide your own answers

Groups

• Search for groups in your industry

• Make new connections

• Group directory

Companies

• Add your company (business) page

• Follow companies you are interested in

• Find out about jobs first

Ads

How To Use It?

Key Elements

• Profile

• Connections

• Jobs

• Companies

• Groups

• News

Your Profile

• Like a job application

• Use a professional photo

• Keep it updated

• Use keywords

• 100% complete

• Eye catching headline

100% Complete Profile

Photo

Summary and Specialities

Education

3 Recent Positions

3 Recommendations

Action Steps

100% complete profile

Invite people you know

Write recommendations for people you know well

Set up a company page for your business

Locate your target market – search people and groups

Link from your website

Link between other social media accounts

Questions?