LinkedIn: Professional Business Networking Online

Professional Business Networking Online

Nathan Arrowsmith

• 2003 - Self Employed as Arrowsmith Websites, Online Marketing Business

• 2006/07 - Website developer at Australia Zoo

• 2008 - Co-founded Fig Creative, Online marketing and branding business

• Today – Helping businesses develop and implement online marketing strategies to achieve their business goals

Agenda

• What is it?• Who uses it?• Why use it?• How to use it?• Questions

What Is It?

Online Social Networks• Two out of three Internet

users visit social networks• 96% of Gen Y have joined a

social network.• Your customers and

competition are using social networks

What is LinkedIn?

• Social Networking Website• Professional Focus• Online Resume• Job Search &

Recruitment

“Worlds Largest Professional Network”

• Launched May 2003• 120 million members

worldwide• 2.3 million members in

Australia• 17% growth Jan-Jul 2011

Who Uses It?

Who uses it?• Professionals• Well Educated• Middle and upper management• Above average

income• People you can do

business with!

LinkedIn Users By Industry

LinkedIn Users By Job Type

Why Use It?

Networking

• The entire LinkedIn system is built around connections to other users

• It’s more than a referral network, it’s a trust network

• Trust created by introductions and recommendations

Connections

Connections

Connections

• 1st, 2nd, 3rd degree connections• Out of network• Introductions• InMail

Connections

Recommendations

• Recommend clients, business partners, colleagues etc

• Builds your reputation• Acts like a referral

Exposure

Job Search and Recruitment

• Save time• Targeted search• Reference checks• Job suggestions• Apply immediately

Job Search and Recruitment

• Browse jobs• Post jobs - $195 for 30 days• Premium listings available• Apply with LinkedIn button• Recommendations act as referees• Resume builder

Generate Leads

• Advanced people search• By company, industry, location etc.• Ask for introductions

Industry Trends

• LinkedIn Today• Answers• Skills• Groups

LinkedIn Today

• Latest news from your industry, network and interests

• Selected by people on LinkedIn and Twitter

• Share with your network

Answers

• Get answers to your questions• Provide your own answers

Groups

• Search for groups in your industry• Make new connections• Group directory

Companies

• Add your company (business) page• Follow companies you are interested

in• Find out about jobs first

Ads

How To Use It?

Key Elements

• Profile• Connections• Jobs• Companies• Groups• News

Your Profile• Like a job application• Use a professional photo• Keep it updated• Use keywords• 100% complete• Eye catching headline

100% Complete Profile

PhotoSummary and SpecialitiesEducation3 Recent Positions3 Recommendations

Action Steps

100% complete profile Invite people you knowWrite recommendations for people you

know wellSet up a company page for your businessLocate your target market – search

people and groupsLink from your websiteLink between other social media accounts

Questions?