Using Social Networking to Develop a Professional Online Presence as a Graduate Putting LinkedIn under the spotlight Sue Beckingham Sheffield Hallam University Used, with permission
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Using Social Networking to Develop a Professional Online
Presence as a Graduate
Putting LinkedIn under the spotlight
Sue BeckinghamSheffield Hallam UniversityUsed, with permission
Social use of Social Networking Tools
Think about the Digital Identity and Footprints you leave behind
Raise your privacy settings on Facebook
Don’t disclose personal information
Be careful what you share + who you share it with
Initial Tips
What do we mean by a professional online presence?
values and personal commitment
skills and abilities
knowledge
and
understandi
ng
Why would you want to use LinkedIn?
The key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar
http://www.alexa.com/topsites/global
LinkedIn is in the Top 20 most visited websites in the world
Nearly 4.2 billion people searches on LinkedIn
LinkedIn Demographics
150+ million members worldwide students and recent graduates - fastest
growing demographic 34m members in Europe 9m+ members in the UK
Company presence 2m+ companies have a page
LinkedIn Groups 18 million members
LinkedIn Demographics
LinkedIn Demographics
26%
34%
33%
7%
Members Worldwide
18-2425-3435-5454+
personal rolodex
The Employer Perspective
Take note…. an unprofessional profile can be more damaging than not having one at all.
http://www.alexa.com/topsites/global!will find
you!
Be mindful of how people search for information
LinkedIn ranks highly!
What happened in Vegas, stays on Facebook!
Job applicant screening using social
networks
What Employers are saying
All our applicants are ‘Googled’
during the screening process
We use LinkedIn to recruit for
internships
We actively use the people search in
LinkedIn for applicants
Applicants have been rejected
based on information found
online
Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to your advantage?
Questions to consider
Developing your professional online profile
Think about the key search words employers would use if they were:
looking for people with skills in your field looking for graduates, interns or students for
work placements
Keywords
Building your profile
#1Check the
privacy settings and
options
Whilst developing your profile you can opt to make it private until you are ready to share it
Building your profile
#2 Use
keywords
Think about the keywords you would use in a search and include relevant ones within your profile so that
people searching for your expertise can find you.
Include in your headline, current and past work experiences, summary and specialities
Building your profile
#3 Complete
your profile
Building your profile
#4Include a picture
Building your profile
#5 Customize your profile
URL
Add to your email signature, blog, business cards
Building your profile
#6 Include
volunteering experience
Building your profile
#7 Add your skills
Consider the keywords employers might use to
search for graduates and internships
Building your profile
#8 Ask for
recommendations
Consider:• Employers • Club and organisation leaders• Parents of friends
Building your profile
#9 Build you
connections
is NOT
Quality not Quantity
Building your profile
#10 Be a Gardener
Career networking on
Your initial steps will include seeking career advice and
information helpful for refining your job search and building a network
is an iterative process
A minimalistic approach to you r profile might be fine for
Mark Zuckerberg but potential employers want to know
about you!
Better to take a leaf out of Reid Hoffman’s book
Exploring LinkedIn beyond your profile page
Developing new contacts
People search
A good way to find the head of any company
People search
http://www.linkedin.com/directory/groups/
Search for Companies
http://www.linkedin.com/directory/groups/
Follow Companies
Groups search
Join Groups or create your own
Additional useful LinkedIn tools
Student internships and graduate job opportunities
http://www.linkedin.com/studentjobs
To be aware of
The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can add this to their job page on the company website
Applicants are asked to submit a link to their LinkedIn profile
Developing your online brand
Developing your brand
Michael Warshafsky
Creative ways to showcase work experience
Jonathan Frost @Frost_J
Think about other Social Networking tools you could also use
Considerations
Considerations
Standing out from the crowd
“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”
“Social Media gives more people a voice and
provides a powerful tool for value creation and
competitive differentiation”
Advanced Human Technologies 2010
“Your brand isn’t what you say, it is,
it’s what Google says it is…”
It has the power to influence people to invest (or divest) in you.
(Joel 2009)
“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”
Don’t underestimate the value of YOUR
Professional Online Presence
Sue BeckinghamEducational DeveloperSheffield Hallam University
@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebecks
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