Link building by Kirsten Knipp of Hubspot

April 7, 2023

Link Building in 2011

Kirsten Knipp@kirstenpetra

DFW HubSpot User Group – January 2011

Thank You DFW HUG!

So, what about Link Building?

• Why are links important?• What types of links do you want?• What attracts links?• How can you get more links?• How should you NOT get links?

How Google Weighs Optimization

On Page(25%)

Off Page(75%)

Off-page optimization is critical

Inbound Links

What type of Links do you want?

• Links from high authority sites

• Links from more domains, not many from 1 domain

• Links that you don't have to share

• Links with relevant text descriptions

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What attracts more links?

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Shareworthy Content

Blogging Attracts Inbound Links

Source: Data from over 1,500 businesses - http://hub.tm/BlogROI

So Create LinkWorthy Content …

Create content worth linking to …

Link Attracting Content Types – Mix Them In …

• Unique Data (think surveys, data you have, etc)• How To’s or Walkthroughs• Tips & Useful Takeaway Posts• Controversial Content• Interactive Tools (calcutors, quizzes, etc)• Free Resources• Top # Lists• Badges & Widgets

And Know Where to Look for More Links

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Link Research

Research Tools in Your Arsenal

• Link Grader: Your Links & Competitors

• Blog Analytics: Most viewed, commented, linked articles … create more linkworthy posts

• Social Media Tool: Relevant conversations to engage & share great content

Additional Link Building Tools in Your Arsenal

• Social Media Profiles: links from each profile you have

• Blog & Forum Links: • No Follow – still create interest• Do Follow – impart a link, rare, but exist

• http://followlist.com/ • http://www.inlineseo.com/dofollowdiver/

• Press Releases / PR Grader

• Directories – Articles in Success

How should you NOT get links?

• Link Farms

• Purchasing links

• Linking without real value

• If it seems too good to be true, it probably is …

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Link Building is a Marathon … Not a Sprint

• Questions image … • Plus twitter handle etc …

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Questions …

Discussion …

@kirstenpetra