5/16/22 Link Building in 2011 Kirsten Knipp @kirstenpetra DFW HubSpot User Group – January 2011
Link building by Kirsten Knipp of Hubspot
Aug 17, 2014
This is a presentation for the Dallas / Fort Worth Hubspot Users Group. This group is sponsored by Brandwise. This months presentation was presented by guest speaker Kirsten Knipp of Hubspot. Thanks Kirsten!
If you are looking to build links to your website and use Hubspot this is the presentation for you. Kirsten shows some great info and tips on how to do better link building in 2011.
If you are looking to build links to your website and use Hubspot this is the presentation for you. Kirsten shows some great info and tips on how to do better link building in 2011.
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Transcript
April 7, 2023
Link Building in 2011
Kirsten Knipp@kirstenpetra
DFW HubSpot User Group – January 2011
Thank You DFW HUG!
So, what about Link Building?
• Why are links important?• What types of links do you want?• What attracts links?• How can you get more links?• How should you NOT get links?
How Google Weighs Optimization
On Page(25%)
Off Page(75%)
Off-page optimization is critical
Inbound Links
What type of Links do you want?
• Links from high authority sites
• Links from more domains, not many from 1 domain
• Links that you don't have to share
• Links with relevant text descriptions
5
What attracts more links?
6
Shareworthy Content
Blogging Attracts Inbound Links
Source: Data from over 1,500 businesses - http://hub.tm/BlogROI
So Create LinkWorthy Content …
Create content worth linking to …
Link Attracting Content Types – Mix Them In …
• Unique Data (think surveys, data you have, etc)• How To’s or Walkthroughs• Tips & Useful Takeaway Posts• Controversial Content• Interactive Tools (calcutors, quizzes, etc)• Free Resources• Top # Lists• Badges & Widgets
And Know Where to Look for More Links
10
Link Research
Research Tools in Your Arsenal
• Link Grader: Your Links & Competitors
• Blog Analytics: Most viewed, commented, linked articles … create more linkworthy posts
• Social Media Tool: Relevant conversations to engage & share great content
Additional Link Building Tools in Your Arsenal
• Social Media Profiles: links from each profile you have
• Blog & Forum Links: • No Follow – still create interest• Do Follow – impart a link, rare, but exist
• http://followlist.com/ • http://www.inlineseo.com/dofollowdiver/
• Press Releases / PR Grader
• Directories – Articles in Success
How should you NOT get links?
• Link Farms
• Purchasing links
• Linking without real value
• If it seems too good to be true, it probably is …
14
Link Building is a Marathon … Not a Sprint
• Questions image … • Plus twitter handle etc …
15
Questions …
Discussion …
@kirstenpetra
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