Legal Web Content that Earns Links

1

Legal Web Content that Earns LinksHow lawyers can create and market content that earns links

& improves their visibility within search results.

Gyi Tsakalakis (@gyitsakalakis)Co-Founder AttorneySyncgt@attorneysync.comI help lawyers get found online because that is where clients are looking.

2

Internet Domination Boot CampSeptember 19-21, 2014 Dallas-Ft. Worth, TX

Register:http://bit.ly/WebMarketingBootCamp

• Deadly Sins of Lawyer Online Marketing• Advanced SEO Strategies• Mobile Marketing• Systemizing Your Online Strategy• The Ethics of Being Online• A/B Split Testing• And More…

3http://bit.ly/WebMarketingBootCamp

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.

Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

- Google

https://support.google.com/webmasters/answer/66356

Who cares about links?

4

• Practice area pages.• Regurgitated news stories.• Canned blog posts.• Stuff that’s boring.• Stuff that’s poorly designed.• Most of the stuff you find lawyers doing…

http://bit.ly/WebMarketingBootCamp

Stuff people tend not to link to…

http://bit.ly/WebMarketingBootCamp 5

Stuff that tends to get people to link…

http://bit.ly/WebMarketingBootCamp 6

Real law firm stuff?

#RCS h/t Wil Reynolds (@wilreynolds)http://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-version

http://bit.ly/WebMarketingBootCamp 7

Real law firm stuff

http://www.attorneysync.com/blog/real-law-firm-stuff/

• Real law firms stand for something.• Real law firms are active in their communities.• Real law firms educate the public.• Real law firms inspire social change.• Real law firms help real people.• Real law firms partner with organizations that further

justice.• Real law firms raise awareness of important social issues.• Real law firms maintain the dignity of the profession.• Real law firms participate in public service.

8http://bit.ly/WebMarketingBootCamp

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.

Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

- Google

https://support.google.com/webmasters/answer/66356

Who cares about links? to create high-quality, relevant links create unique, relevant content

Links are usually editorial votes given by more useful content you have, the greater the chances someone else will link to it.

- Google

https://support.google.com/webmasters/answer/66356

http://bit.ly/WebMarketingBootCamp 9

http://bit.ly/WebMarketingBootCamp 10

www.forthepeople.com/blog/john-morgan-to-jaguars-owner-its-tebow-time-in-jacksonville

http://bit.ly/WebMarketingBootCamp 11

http://bit.ly/WebMarketingBootCamp 12

http://www.morsecodecontest.com/

http://bit.ly/WebMarketingBootCamp 13

http://bit.ly/WebMarketingBootCamp 14

<a href="http://www.callsam.com/images/stories/news_docs_pics/Complaint_Smith-vs-Hooters.pdf">complaint</a>

http://blogs.wsj.com/law/2010/08/25/weight-discrimination-suit-at-hooters-proceeds/

http://bit.ly/WebMarketingBootCamp 15

http://www.willenslaw.com/report-your-accident/

http://bit.ly/WebMarketingBootCamp 16

www.orlandosentinel.com/news/casey-anthony/os-casey-anthony-trial-possible-outcomes-062411,0,2614508.htmlstory

http://www.pinterest.com/gyitsakalakis/law-infographics/

http://www.pinterest.com/gneerllc/legal-infographics/

http://bit.ly/WebMarketingBootCamp 17

http://bit.ly/WebMarketingBootCamp 18

www.google.com/insights/consumersurveys/view?survey=ta62sqc3ujmfw&question=1&filter&rw=1

19http://bit.ly/WebMarketingBootCamp

http://bit.ly/WebMarketingBootCamp 20

If all else fails…

21http://bit.ly/WebMarketingBootCamp

Creating Great “Stuff” People Care About

+

=

Getting It In Front of People Who are Ready, Willing and Able to Link to it

Earning More Meaningful Attention from Search Engine Users.

22

Thank You!

http://bit.ly/WebMarketingBootCamp

Gyi Tsakalakis (@gyitsakalakis)Co-Founder AttorneySyncgt@attorneysync.comI help lawyers get found online because that is where clients are looking.

23

Questions?

http://bit.ly/WebMarketingBootCamp