Legal Web Content that Earns Links 1 How lawyers can create and market content that earns links & improves their visibility within search results. Gyi Tsakalakis (@gyitsakalakis) Co-Founder AttorneySync [email protected]I help lawyers get found online because that is where clients are looking.
How lawyers can create web content that earns the type of links that improve search engine visibility (SEO) and earn meainingful attention from search users.
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Legal Web Content that Earns LinksHow lawyers can create and market content that earns links
& improves their visibility within search results.
Gyi Tsakalakis (@gyitsakalakis)Co-Founder [email protected] help lawyers get found online because that is where clients are looking.
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• Deadly Sins of Lawyer Online Marketing• Advanced SEO Strategies• Mobile Marketing• Systemizing Your Online Strategy• The Ethics of Being Online• A/B Split Testing• And More…
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.
Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
• Practice area pages.• Regurgitated news stories.• Canned blog posts.• Stuff that’s boring.• Stuff that’s poorly designed.• Most of the stuff you find lawyers doing…
• Real law firms stand for something.• Real law firms are active in their communities.• Real law firms educate the public.• Real law firms inspire social change.• Real law firms help real people.• Real law firms partner with organizations that further
justice.• Real law firms raise awareness of important social issues.• Real law firms maintain the dignity of the profession.• Real law firms participate in public service.
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.
Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.