Launching Ground-Breaking IPTV Services with Advanced ...

Transforming Broadband into Services

Launching Ground-Breaking IPTV Services with Advanced Compression Technologies at QTel

Bob NoonanVP of Sales, Marketing and Customer Support, Tut Systems

Tut Systems Overview

Leading provider of carrier-class, video processing solutions and integration services for carriers delivering TV over copper, fiber, or coax

More than 160 Tut Powered IPTV deployments since 1999

• #1 Rank Globally in IPTV Headends - MRG Research Mar ‘07

• Dominant share of MPEG-4 AVC Telco market

Market-Leading, Multi-Tier IPTV Solutions

Factors Causing the Consideration of IPTV Deployment (Q41)

4.84.3

3.43.0

1

2

3

4

5

CustomerRetention

Revenue Growth Competition Other

Rat

ing

(5=m

ost i

mpo

rtant

)Drivers Behind IPTV Deployments

Tut Customers:IPTV Service Providers gained customers on average over the past year and an ARPU of $93.40

vs. OthersNon-IPTV Service Providers lost customers on average and an ARPU of $57.80

Source: Summer 2006 Tut Systems IPTV Survey

A Brief History of IPTV Deployments

1998 2000 2002 2004 2006 2008

Protocol &

AccessVideo

Processing

ATM w/ VDSL

First Movers(Standalone DHEs)MPEG-2 Encoding

Early Adopters(Remote DHEs)

IP/ATM w/ ADSL

MPEG-2 Digital Turnaround and Encoding

IP w/ ADSL2+, FTTH, Coax

MPEG4 AVCEncoding and Transcoding

Chasm Crossers(Multi-Tier DHEs)

Investing in Opportunity – Our GCC Beachhead

Qatar• Population of 840,000• GDP/capita > $50/year USD• Exploding Economy• Stable political profile

Qtel• Privatized in 1999; 1800 employees• Strong financials• Broad services portfolio• Motivation to take on pending

competition• Board support for video launch• Innovation as a differentiator

Qtel’s IPTV Deployment

Time line• Chose Tut Systems after extensive due diligence• Site Visits to several Tut IPTV roll outs in States

IPTV Lead Integrator - Al Falak

Lead Video Headend Integrator - Tut Systems

Tut + Third Party Components – C-Cor, Verimatrix, Siemens, Motorola

127 channels of Video and expanding

Headend System Integration Process

Thorough planning and testing ensures systems “go-live” as scheduled

Planning

Deg

ree

of e

ffort

Implementation

<“go-live”>

Staging

Installation

Provisioning

AcceptanceTesting

ServiceTime

Project Management

Provisioning Document• Defines:

– Network Layout– Network Architecture– Project Contact List

Network Provisioning• Defines:

– Network Transport Elements– Router/Switch Requirements– IP Schema

On-Site Installation Checklist• Defines:

– Scope of Work– Satellite Subsystem– Off-Air Tower

Equipment Staging – Illinois, USA

Most equipment shipped to Staging Facility

DHE is completely built, cabled and tested at Staging Facility

Provides for repeatable quality control standards

Ability to test & integrate new products

On-Site Installation – Doha, Qatar

Rack and StackDrill Cable Run Access

Cable and HarnessUnder Floor Cabling

Sub-floor powerComponent Linkage

Provisioning and Commissioning

Content contracted via Orbit

Content acquired from Ku and C band antenna’s

Content includes premium channels from Showtime, Home Cinema, TVMax, etc.

Content themes include Kids, News, Sports, Educational, and Movies

Content optimized for transcoding with zap times under 2 seconds

Redundancy built into solution

Conclusion

IPTV was a strategic imperative for Qtel…a proactive move

Building a solution for the future; little was a template approach

Deep commitment amongst vendors and project champions is key to overcoming growing pangs of new technology

Final Qtel Headend