Transcript
MARKETING MANAGMENT
Brief presentation on Indian Tobacco Company
A SANDEEP TITUS PRESENTATION
M.S.P & SCompany Profile T.Y.CSR
In 1910 Established as the Imperial Tobacco Company of India Limited by WD & HO Wills
In 1970 renamed as the Indian Tobacco Company Limited and further
In 1974 I.T.C. Limited One of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004
Diversified conglomerate with interests ranging from
Tobacco to HospitalityOver a market capitalization of 100 cr.Over a market capitalization of 100 cr.ITC Headed By Y. C. Deveshwar
Source : Wiki Pedia
Source: ITC Portal
Branded Apparels
Personal Care
Hotel
AgriculturalIndustry
Stationary&Package foods
InformationTechnology
Paper Boards
Cigarettes ,Incense & Stick Matches
M.S.C.P.Products & Services
CSR T.Y.
ITC is the only company in the world to be
Carbon Positive
M.S.P & SCorporate Social Responsibility
T.Y.C.P.
Source : ITC Portal
Water Positive
ITC is the only company in the world to be
M.S.P & SCorporate Social Responsibility
T.Y.C.P.
Source : ITC Portal
Solid Waste Recycling Positive
M.S.P & SCorporate Social Responsibility
T.Y.C.P.
Source : ITC Portal
Rural Education& development
M.S.P & SCorporate Social Responsibility
T.Y.C.P.
Source : ITC Portal
Source: Slide share, ITC Portal
Market Strategy
Entering into less competitive or unexplored markets
P & S T.Y.C.P. CSR
DISTRIBUTION NETWORK
Market Strategy P & S T.Y.C.P. CSR
Source: Slide share, ITC Portal
REGULAR INTRODUCTION OF NEW PRODUCTS
Market Strategy P & S T.Y.C.P. CSR
Source: Slide share, ITC Portal
DIVERSIFICATION OF PRODUCTS
Market Strategy P & S T.Y.C.P. CSR
Source: Slide share, ITC Portal
MARKET DIFFERENTIATION
Market Strategy P & S T.Y.C.P. CSR
COST CONTROL
Market Strategy P & S T.Y.C.P. CSR
Source: Slide share, ITC Portal
Thank YouThank You
SOMETIMES, NOT TAKING RISK IS THE BIGGEST RISK YC Deveshwar (CEO I.T.C.)
A SANDEEP TITUS PRESENTATION
Open to Questions.
SOMETIMES, NOT TAKING RISK IS THE BIGGEST RISK YC Deveshwar (CEO I.T.C.)
A SANDEEP TITUS PRESENTATION
top related