OPERATION STRATEGY OF ITC LIMITED SUMITTED BY SHABISTAN KHAN 15/155
OPERATION STRATEGY OF ITC LIMITED
SUMITTED BYSHABISTAN KHAN15/155
• VISION Sustain ITC’s position as one of India’s most valuable
corporation through world class performance , creating growing value for the Indian economy and the Company’s stakeholder .
• MISSION To enhance the wealth generating capability of the
enterprise in a globalizing environment , delivering superior and sustainable stakeholder value
INTRODUCTION
• ITC Limited is an Indian conglomerate
headquarter on Kolkata , West Bengal.
• Its diversified business include five segment Fast moving consumer goods(FMCG)
Hotel , Paperboards & Packaging
Agriculture Business & Information Technology
EVALUATION OF ITC
• 24 Aug,2010 ITC incorporated under the name of ‘Imperial Tobacco
Company of India Limited.• 1925ITC’s Packaging & Printing Business was set up as a
strategic backward integration for ITC’s Cigarettes businesse .
• 1974The Company’s ownership progressively Indianised, and
the name of the Company was change to ITC Limited (Indian tobacco company).
• 1975 The Company launched its HOTEL BUSINESS which
was named ITC-Welcome group Hotel Chola• 1979 ITC entered the Paperboard Business by promoting
Bhadrachalam Paperboard limited ,which today has become the market leader in India
• 1985Surya Nepal Pvt .Ltd• 2000-10ITC forayed into the greeting , gifting and stationary
product and FMCG product
PRODUCT PORTFOLIOFMCG HOTEL PACKAGING
& PAPER BOARD
AGRIBUSINESS
FOOD WELCOME GROUP
SPECIALLY PAPERBOARD
RURAL SERVICE
CIGARETTES WELCOME HARITAGE
PACKAGING LEAF TOBACCO
LIFESTYLE &RETAILING
FORTUNE SPICES
EDUCATION & STATIONARY
THE LUXURY COLLECTION
AGRI-INPUT
PERSONAL CARE
SAFETYU MATCHES& AGARBATTI
Revenue & Staff as per 2015
• Revenue - 403.3 billion INR
• Staff -25.79k
COMPETITORS • Hindustan Unilever limited
• Reliance Industries Limited
SWOT ANALYSIS OF ITC LIMITED
PARTCULAR ITC LIMITED HUL
REVENUE 403.3billion INR 301.7 billion INR
NET INCOME 97.65 billion INR 43.15 billion INR
NO. OF EMPLOYEES 25.79k 19.12k
PRODUCT Cigarettes/Tobacco, personal care product
Food Beverage cleaning agent and personal careproduct
HEADQUARTER kolkata mumbai
COMPARISION WITH HUL
OPERATIONAL STRATEGIES
• Expertise in product(ITC)
/process/marketing(P&G)/supply (HLL).
• Short term period - fast entry growth in CD
manufacturing .
• Production flexibility –garment manufacturing line
(lifestyle).
• Low cost process- labour intensive jobs.
• Convenience and location-HLL’s project SHAKTI in
rural India.
• Product variety – different variety inITCportfolio
size , shape and performance
of the product is also different .
• Quality- Product quality and prooduct performance
are good urban as well as rural area
RATIO ANALYSIS OF ITC & HUL
Ratio ITC HUL
Current ratio 1.45 0.74
Quick ratio 0.86 0.46
Inventory ratio 6.43 12.57
Dividend payout ratio 52.14 75.20
Earning retention ratio 47.86 11.12
Financial charges coverage ratio
261.62 346.41