Ipsos MORI Political Monitor: September 2016
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Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORISeptember 2016 POLITICAL MONITOR
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS
3Political Monitor | September 2016 | Final | Public
40%
34%
9%
5%
6%6%
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,000 British adults 18+, 10th – 14th September 2016 ; Headline Voting Intention: all 9/10 certain to vote and always/usually/it
depends vote in General Elections = 758. Headline voting intention is based on a method that would have given most accurate results in the
2015 GE.
Voting Intention
38%
35%
10%
4%7%
6%
ALL GIVING A VOTING INTENTIONHEADLINE VOTING INTENTION
CONSERVATIVE LEAD = +3
CONSERVATIVE LEAD = +6
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 4
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS
5Political Monitor | September 2016 | Final | Public
22%
33%
45%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS ?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016 . Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
39%
52%
9%
-4%swing from August 2016
+1%swing from August 2016
-1.5%swing from August 2016
- 4.5%swing from August 2016
+27 Net -31 Net -11 Net -13 Net
SATISFIED 54% SATISFIED 27% SATISFIED 22% SATISFIED 39%
DISSATISFIED 27% DISSATISFIED 58% DISSATISFIED 33% 3DISSATISFIED 52%
54%27%
19%27%
58%
15%
Theresa May Jeremy Corbyn Tim Farron The Government
6Political Monitor | September 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS … ?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Satisfaction with Party leaders Sept 2015 – August’16
0
10
20
30
40
50
60
Sep
15
Oct
15
No
v 1
5
Dec
15
Jan
16
Feb
16
Mar
16
Ap
r 16
May 1
6
Ju
n 1
6
Ju
l 16
Au
g 1
6
Sep
16
MAY CORBYN FARRON
54%
27%
22%
7Political Monitor | September 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers
MAY CAMERON BROWN MAJOR BLAIR THATCHER
Net
sati
sfact
ion
NUMBER OF MONTHS FROM BECOMING PRIME MINISTER
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
May
8Political Monitor | September 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE …
PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Opposition Leaders (1994 – 2016)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Number of months from becoming Opposition Leader
Net
sati
sfact
ion
HOWARD BLAIR (94-97) DUNCAN SMITH (01-03) MILIBAND (10-15) CAMERON (05-10) HAGUE (97-01) CORBYN (15-present)
9Political Monitor | September 2016 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Theresa May (satisfaction)
54%
27%
19%
September 2016 August 2016
SATISFIED 54%
DISSATISFIED 27%
DON’T KNOW 19%
Net = +27
54%
19%
27%SATISFIED 54%
DISSATISFIED 19%
DON’T KNOW 27%
Net = +35
10Political Monitor | September 2016 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: 345 Conservative supporters 18+ 10th – 14th September and 368 Conservative supporters 18+, 13th – 15th August 2016
Theresa May (satisfaction amongst Conservative supporters
81%
6%
13%
September 2016 August 2016
SATISFIED 81%
DISSATISFIED 6%
DON’T KNOW 13%
Net = +75
76%
4%
20%
SATISFIED 76%
DISSATISFIED 4%
DON’T KNOW 20%
Net = +72
11Political Monitor | September 2016 | Final | Public
27%
58%
15%
0
10
20
30
40
50
60
70
80
90
100
Oct
-15
No
v-1
5
Dec-
15
Jan
-16
Feb
-16
Mar-
16
Ap
rl-1
6
May-1
6
Jun
-16
Jul-
16
Au
g-1
6
Sep
-16
SATISFIED 27%
DISSATISFIED 58%
DON’T KNOW 15%
Net = -31
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Jeremy Corbyn (satisfaction)
September 2016 September 2015 – September 2016
Satisfied
Dissatisfied
12Political Monitor | September 2016 | Final | Public
47%
46%
8%
0
10
20
30
40
50
60
70
Sep
-15
Oct
-15
No
v-1
5
Dec-
15
Jan
-16
Feb
-16
Mar-
16
Ap
rl-1
6
May-1
6
Jun
-16
Jul-
16
Au
g-1
6
Sep
-16
SATISFIED 47%
DISSATISFIED 46%
DON’T KNOW 8%
Net = +1
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 298 Labour supporters 18+, 10th – 14th September 2016
Jeremy Corbyn (satisfaction amongst Labour supporters)
September 2016 September 2015 – September 2016
SatisfiedDissatisfied
13Political Monitor | September 2016 | Final | Public
22%
33%
45%
0
5
10
15
20
25
30
35
40
Sep
-15
Oct
-15
No
v-1
5
Dec-
15
Jan
-16
Feb
-16
Mar-
16
Ap
rl-1
6
May-1
6
Jun
-16
Jul-
16
Au
g-1
6
Sep
-16
SATISFIED 22%
DISSATISFIED 33%
DON’T KNOW 45%
Net = -11
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Tim Farron (satisfaction)
September 2016 September 2015 – September 2016
Satisfied
Dissatisfied
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 14
ECONOMIC
OPTIMISM
15Political Monitor | September 2016 | Final | Public
36%
24%
37%
3%
0
10
20
30
40
50
60
70
80
Au
g-0
4
Feb
-05
Au
g-0
5
Mar-
06
Oct
-06
Jun
-07
Jan
-08
Jul-
08
Jan
-09
Jul-
09
Jan
-10
Jul-
10
Feb
-11
Au
g-1
1
Feb
-12
Au
g-1
2
Feb
-13
Au
g-1
3
Feb
-14
Au
g-1
4
Feb
-15
Sep
-15
Mar-
16
Sep
-16
IMPROVE 36%
STAY THE SAME 24%
GET WORSE 37%
DON’T KNOW 3%
EOI = -1
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Economic Optimism Index
September 2016
16Political Monitor | September 2016 | Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
The Ipsos MORI Economic Optimism Index
-80
-60
-40
-20
0
20
40
Feb
1997
Jul 1997
Dec
1997
May 1
998
Oct
1998
Mar
1999
Au
g 1
999
Jan
2000
Jun
2000
No
v 2
000
Ap
r 2001
Sep
2001
Feb
2002
Jul 2002
Dec
2002
May 2
003
Oct
2003
Mar
2004
Au
g 2
004
Jan
2005
Jun
2005
No
v 2
005
Ap
r 2006
Sep
2006
Feb
2007
Jul 2007
Dec
2007
May 2
008
Oct
2008
Mar
2009
Au
g 2
009
Jan
2010
Jun
2010
No
v 2
010
Ap
r 2011
Sep
2011
Feb
2012
Jul 2012
Dec
2012
May 2
013
Oct
2013
Mar
2014
Au
g 2
014
Jan
2015
Jun
2015
No
v 2
015
Ap
r 2016
Sep
2016
-1
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 17
Leader image
18Political Monitor | September 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO ……?
Source: Ipsos MORI Political Monitor
Leader Image – Jeremy Corbyn and Theresa May
Base: 1,000 British adults 18+, 10th – 14th September 2016
68%
52%
56%
61%
43%
25%
37%
55%
75%
44%
24%
18%
30%
44%
44%
24%
32%
38%
49%
52%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
MAY CORBYN
19Political Monitor | September 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO THERESA MAY?
Source: Ipsos MORI Political Monitor
Leader Image – Theresa May
Base: 1,000 British adults 18+, 10th – 14th September 2016
62%
51%
46%
51%
64%
45%
41%
56%
76%
30%
68%
52%
56%
61%
43%
25%
37%
55%
75%
44%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
SEPTEMBER 2016 SEPTEMBER 2015 (DAVID CAMERON)
20Political Monitor | September 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY
CORBYN?
Source: Ipsos MORI Political Monitor
Leader Image – Jeremy Corbyn
Base: 1,000 British adults 18+, 10th – 14th September 2016
32%
23%
32%
49%
39%
25%
41%
47%
37%
54%
24%
18%
30%
44%
44%
24%
32%
38%
49%
52%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Out of touch with ordinary people
More style than substance
Has got a lot of personality
Has a clear vision for Britain
Patriotic
More honest than most politicians
SEPTEMBER 2015 SEPTEMBER 2016
21Political Monitor | September 2016 | Final | Public
HOW MUCH, IF AT ALL, DO YOU TRUST ………. TO MAKE THE RIGHT DECISIONS FOR BRITAIN ON
IMMIGRATION?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Immigration and Brexit
Theresa May
8
23
26
38
4
Jeremy Corbyn
A GREAT DEAL A FAIR AMOUNT NOT VERY MUCH NOT AT ALL DON’T KNOW
10
4721
17
6
22Political Monitor | September 2016 | Final | Public
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… THERESA MAY AND THE
CONSERVATIVE PARTY?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Leaders and their parties – Theresa May
32%
28%
6%
27%
7%
May & the Conservative
Party
%
September
2016
Change
since
September
2015 (David
Cameron)
Total like her 60 +16
Total do not like her 33 -19
Total like the party 38 -3
Total do not like the party 55 0
I LIKE HER AND I
LIKE THE PARTY
I LIKE HER BUT I DO
NOT LIKE THE
PARTY
I DO NOT LIKE HER
BUT I LIKE THE
PARTY
I DO NOT LIKE HER
AND I DO NOT LIKE
THE PARTY
DON’T KNOW
23Political Monitor | September 2016 | Final | Public
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… JEREMY CORBYN AND THE
LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Leaders and their parties – Jeremy Corbyn
Corbyn & the Labour
Party
%
September
2016
Change
since
September
2015
Total like him 37 0
Total do not like him 54 -1
Total like the party 46 +6
Total do not like the party 45 -7
23%
14%
23%
31%
8%
I LIKE HIM AND I
LIKE THE PARTY
I LIKE HIM BUT I DO
NOT LIKE THE
PARTY
I DO NOT LIKE HIM
BUT I LIKE THE
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
THE PARTY
DON’T KNOW
24Political Monitor | September 2016 | Final | Public
WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… TIM FARRON AND THE LIBERAL
DEMOCRAT PARTY?
Source: Ipsos MORI Political MonitorBase: 1,000 British adults 18+, 10th – 14th September 2016
Leaders and their parties – Tim Farron
Farron & the Liberal
Democrat Party
%
September
2016
Change
since
September
2015
Total like him 23 -1
Total do not like him 46 +2
Total like the party 28 0
Total do not like the party 41 +1
15%
8%
13%
33%
31%
I LIKE HIM AND I
LIKE THE PARTY
I LIKE HIM BUT I DO
NOT LIKE THE
PARTY
I DO NOT LIKE HIM
BUT I LIKE THE
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
THE PARTY
DON’T KNOW
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
25
September 2016POLITICAL MONITOR
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