Innovation Yesterday, Today & Tomorrow - IFF

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

Innovation Karen Stanton

Regional Marketing & Consumer Insights Director

1395

new beverage launches in 2012 in China

9824

beverages launched in China since 2000

4.6%

success quantified

the average market share of a top 10 beverage brand in China

9 out of 10?

7 out of 10?

if innovation was easy, then

everybody would be succeeding!

insanity:

doing the same thing

over and over again

and expecting

different results

Albert Einstein

definition? (on line dictionary)

innovation - a creation (a new

device or process) resulting from

study and experimentation

definition? (on line dictionary)

innovation - a creation (a new

device or process) resulting from

study and experimentation

study?

observation

insight

ideas

innovation

market impact

technology

progress

radical

minimal

existing new

human centred design

science and art

design thinking…..?

yesterday

today

Source: www.designbynotion.com

tomorrow….?

Source: www.designbynotion.com

Human-Computer Interaction

Institute:

Skinput - turns the human

body into a touch screen!

yesterday/today

today

Body architect Lucy McRae and Harvard

Biologist, Sheref Mansy:

Swallowable Parfum

tomorrow….?

breaking the rules

Source: www.dynamicarchitecture.net

even fruit and veg?

pineberry: Looks like a strawberry but smells and tastes like pineapple

Source: http://www.vitalberry.eu/pineberries/

yesterday

Barista style coffee at home

$11 Billion Sales, 85% GP

Growing ~ 30%

Retail US90c/pod

today

tomorrow??

insights for innovation

true

important

but provides no fresh inspiration

foundation

insights

opportunity

insights

true

important

…and provides fresh inspiration that leads to new

opportunities

foundation

insight

opportunity

insight

kids hate brushing

their teeth brushing teeth is a signal

that playtime is over

insight

18-24 years old males don’t just

want girls to like them, they want

to be irresistible

Chocolate = irresistible!

action

‘Dark Temptations’ launched

results

Now, most successful men’s

grooming brand!

2012 Sales

$120M in US

incremental innovation

Sports –

Electrolyte enhanced

Energy

Coca Cola Freestyle Vending Machine

140 beverage flavors and customize the

calorie and caffeine content!

USA & Japan.

lots of data doesn’t mean insight…

Visual Smell Sound Feel Taste

5 senses

“best tasting” is NOT everything!

Christian Louboutin

creative use of sound for a brand

you don’t see!

music has become the soundtrack of our lives.

music can set moods & trigger powerful emotions.

is there a sound engineer in your team?

the magic of touch

jump on the furniture

sleep in the beds invent your house

leave your kids in the play area find free pencils

improve your Swedish..

…….and it all fits in your car!

Source: Italian Student

fresh inspiration

be

them

‘about’ them

b

observations

customer

feedback

trend reports

magazines

blogs

semiotics

fashion

art

chefs

on line forums

going wider

with them

be a part of the process…

‘wok’ flavour

‘be’ them

strap on a

pregnancy

belly

wearing

incontinence

products

for a day

the market is increasingly characterized by:

category maturity

market sophistication

and brand competition

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

Thank you to our sponsor & partners!

Gold Sponsor

Supported by

Organised by

Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com