Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by
Innovation Karen Stanton
Regional Marketing & Consumer Insights Director
1395
new beverage launches in 2012 in China
9824
beverages launched in China since 2000
4.6%
success quantified
the average market share of a top 10 beverage brand in China
9 out of 10?
7 out of 10?
if innovation was easy, then
everybody would be succeeding!
insanity:
doing the same thing
over and over again
and expecting
different results
Albert Einstein
definition? (on line dictionary)
innovation - a creation (a new
device or process) resulting from
study and experimentation
definition? (on line dictionary)
innovation - a creation (a new
device or process) resulting from
study and experimentation
study?
observation
insight
ideas
innovation
market impact
technology
progress
radical
minimal
existing new
human centred design
science and art
design thinking…..?
yesterday
today
Source: www.designbynotion.com
tomorrow….?
Source: www.designbynotion.com
Human-Computer Interaction
Institute:
Skinput - turns the human
body into a touch screen!
yesterday/today
today
Body architect Lucy McRae and Harvard
Biologist, Sheref Mansy:
Swallowable Parfum
tomorrow….?
breaking the rules
Source: www.dynamicarchitecture.net
even fruit and veg?
pineberry: Looks like a strawberry but smells and tastes like pineapple
Source: http://www.vitalberry.eu/pineberries/
yesterday
Barista style coffee at home
$11 Billion Sales, 85% GP
Growing ~ 30%
Retail US90c/pod
today
tomorrow??
insights for innovation
true
important
but provides no fresh inspiration
foundation
insights
opportunity
insights
true
important
…and provides fresh inspiration that leads to new
opportunities
foundation
insight
opportunity
insight
kids hate brushing
their teeth brushing teeth is a signal
that playtime is over
insight
18-24 years old males don’t just
want girls to like them, they want
to be irresistible
Chocolate = irresistible!
action
‘Dark Temptations’ launched
results
Now, most successful men’s
grooming brand!
2012 Sales
$120M in US
incremental innovation
Sports –
Electrolyte enhanced
Energy
Coca Cola Freestyle Vending Machine
140 beverage flavors and customize the
calorie and caffeine content!
USA & Japan.
lots of data doesn’t mean insight…
Visual Smell Sound Feel Taste
5 senses
“best tasting” is NOT everything!
Christian Louboutin
creative use of sound for a brand
you don’t see!
music has become the soundtrack of our lives.
music can set moods & trigger powerful emotions.
is there a sound engineer in your team?
the magic of touch
jump on the furniture
sleep in the beds invent your house
leave your kids in the play area find free pencils
improve your Swedish..
…….and it all fits in your car!
Source: Italian Student
fresh inspiration
be
them
‘about’ them
b
observations
customer
feedback
trend reports
magazines
blogs
semiotics
fashion
art
chefs
on line forums
going wider
with them
be a part of the process…
‘wok’ flavour
‘be’ them
strap on a
pregnancy
belly
wearing
incontinence
products
for a day
the market is increasingly characterized by:
category maturity
market sophistication
and brand competition
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com