Transcript
Idea Generation
@WisnuDewobroto
Creative, Innovation, Value
New Knowledge
• Radical innovation
• Problem? .... Time Span!
Tapping the Ideas of Customer
• Customers are an evergreen source of innovative ideas if salespeople, service people, R&D workers LISTEN to what they say
“Its a great device, and i’d use it more often if it would fit in my briefcase... (Idea? : make the device smaller)
“It takes too long to prepare and bake a regular pizza!”
Learn from Lead Users
• Lead users are companies and individual, customer and noncustomers - whose needs are far ahead of market trends
Low Productivity?
“Empathetic Design”
Empathetic Design is an idea-generating technique whereby innovators observe how people use existing products and
services in their own environment.
Empathetic Design
• Observe
• Capture Data
• Reflect and Analyze
• Brainstorm
• Develop solution Prototypes
Tips on where to look for Innovative Ideas
New Technology
Demographic Change
Market Change
Unexpected occurrences
How Management Can encourage Idea
• Rewards
• Climate of Innovation
• Hire innovative People
• Encourage the cross pollination of ideas
Case Study
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