Idea generation @wisnu dewobroto

Idea Generation

@WisnuDewobroto

Creative, Innovation, Value

New Knowledge

• Radical innovation

• Problem? .... Time Span!

Tapping the Ideas of Customer

• Customers are an evergreen source of innovative ideas if salespeople, service people, R&D workers LISTEN to what they say

“Its a great device, and i’d use it more often if it would fit in my briefcase... (Idea? : make the device smaller)

“It takes too long to prepare and bake a regular pizza!”

Learn from Lead Users

• Lead users are companies and individual, customer and noncustomers - whose needs are far ahead of market trends

Low Productivity?

“Empathetic Design”

Empathetic Design is an idea-generating technique whereby innovators observe how people use existing products and

services in their own environment.

Empathetic Design

• Observe

• Capture Data

• Reflect and Analyze

• Brainstorm

• Develop solution Prototypes

Tips on where to look for Innovative Ideas

New Technology

Demographic Change

Market Change

Unexpected occurrences

How Management Can encourage Idea

• Rewards

• Climate of Innovation

• Hire innovative People

• Encourage the cross pollination of ideas

Case Study