iCIMM2: From Search to Sale

© Copyright 2013. All rights reserved.

iCIMM2: From Search to Sale

Real Solutions. Real Results. May 21, 2013

© Copyright 2013. All rights reserved.

About Our Speakers

! Suchit Bachalli, VP of Sales – Unilog Content Solutions

•  Nearly 15 years of technology sales and management experience

•  Drives the strategy and direction of the sales operations across the company’s product portfolio

!   Justin Smith, Development & eCommerce Solutions Manager – IDEA

•  Helps IDEA deliver innovative solutions to help connect supply chain from manufacturers through distributors to end users

•  Formerly worked at the National Institute of Standards & Technology

!   Les Johnson, VP and CIO – North Coast Electric Company

•  Over 30 years experience in the computer technology field

•  Currently serving as a member of NAED’s Strategic Technology Task Force and the IDEA Innovation Advisory Council

© Copyright 2013. All rights reserved.

Agenda

!   Living in a Digital World

!  Changing Consumer Behavior

!   Industry Analysis of Technology Trends

!   7 Best Practices for Web Storefronts

!   iCIMM2 demo

!   Q&A

© Copyright 2013. All rights reserved.

IDEA for Distributors

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Living in a Digital World

!   In business for 5 years and net worth to date of $110 million

!   Almost 39 million followers on Twitter

!   First album debuted at #1 in almost all countries

!   2 Time Grammy Nominee

Photo  credit:  www.santabanta.com/  

© Copyright 2013. All rights reserved.

Living in a Digital World

!   In business for 5 years and net worth to date of $110 million

!   Almost 39 million followers on Twitter

!   First album debuted at #1 in almost all countries

!   2 Time Grammy Nominee

Photo  credit:  www.santabanta.com/  

Discovered on …

© Copyright 2013. All rights reserved.

Living in a Digital World

!   Internet is an empowering tool

!   Transforms how you do business

!   Changes the way you interact with customers

© Copyright 2013. All rights reserved.

AmazonSupply, Grainger & Zoro Tools

 !   Approximately 600,000 products in stock

(Cleveland Research Group)

!   Plans to have half its sales come through eCommerce by 2015 (According to Grainger VP and CFO)

!   An eCommerce-only business with more than 500% sales growth in the US in 2012 year-over-year (Modern Distribution Management)

© Copyright 2013. All rights reserved.

Living in a Digital World

NEVER  USED  A  FAX  MACHINE  

DOESN’T  HAVE  A  LAND  LINE  

NEVER  USED  A  DESKTOP  

© Copyright 2013. All rights reserved.

Living in a Digital World

NEVER  USED  A  FAX  MACHINE  

DOESN’T  HAVE  A  LAND  LINE  

NEVER  USED  A  DESKTOP  

PRESIDENT  &  CEO  OF  IDEA?  VP  OF  

PURCHASING  AT  COCA  COLA?  

AWARD  WINNING  

ARCHITECT?  

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

1

7 Best

Practices!

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

Dynamic Shopping experience  

Build for mobile

Always Build Scalable

1

2

5

7 Best

Practices!

Source:  NAED,  IEC  &  NECA  -­‐  Electrical  Contractors  Technology  Benchmarking  Survey  Source:  NEMRA  Mobile  Technology  Survey  

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

Dynamic Shopping experience  

Robust Content Management System

1

2

3

7 Best

Practices!

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

Dynamic Shopping experience  

Robust Content Management System

Intuitive Search & Navigation

1

2

3

4

7 Best

Practices!

Source:  NAED,  IEC  &  NECA  -­‐  Electrical  Contractors  Technology  Benchmarking  Survey  

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

Dynamic Shopping experience  

Robust Content Management System

Intuitive Search & Navigation

Insightful analytics

1

2

3

4

5

7 Best

Practices!

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

Dynamic Shopping experience  

Robust Content Management System

Intuitive Search & Navigation

Insightful analytics

Build for mobile

1

2

3

4

5

6 7 Best

Practices! Source:  NEMRA  Mobile  Technology  Survey  

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

Dynamic Shopping experience  

Robust Content Management System

Intuitive Search & Navigation

Insightful analytics

Build for mobile

Always Build Scalable

1

2

3

4

5

6

7

7 Best

Practices! Source:  NEMRA  Mobile  Technology  Survey  

© Copyright 2013. All rights reserved.

7 Steps to an Effective Web Storefront

Seamless ERP integration for real-time information

Dynamic Shopping experience  

Robust Content Management System

Intuitive Search & Navigation

Insightful analytics

Build for mobile

Always Build Scalable

1

2

3

4

5

6

7

7 Best

Practices! Source:  NEMRA  Mobile  Technology  Survey  

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved. © Copyright 2013. All rights reserved.

iCIMM2 Demo

© Copyright 2013. All rights reserved.

IDW & ERP Integration

© Copyright 2013. All rights reserved.

Customer Experience

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved.

Customer Experience

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved.

Customer Experience

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved.

Customer Experience

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved.

Customer Experience

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved.

Customer Experience

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved.

Customer Experience

Guest Speaker: Les Johnson North Coast Electric Co.

© Copyright 2013. All rights reserved.

2900  Crystal  Drive    |    Suite  500    |    Arlington,  VA  22202      P  703.562.4600    |    F  703.562.4650    |    info@idea-­‐esolu_ons.com  

Request a personal demo for your company! www.idea-esolutions.com

Suchit Bachalli Unilog Content Solutions

suchit@unilogcorp.com  

Justin Smith IDEA

jsmith@idea-esolutions.com  

Les Johnson North Coast Electric

ljohnson@ncelec.com