© Copyright 2013. All rights reserved. iCIMM2: From Search to Sale Real Solutions. Real Results. May 21, 2013
iCIMM2: From Search to Sale
May 14, 2015
Does your business plan include eCommerce? According to the Cleveland Research Company, the percentage of electrical category sales online could increase by 300% in the next three years.
During this webinar, we’ll take a closer look at compelling industry trends in competitor and buyer behavior and review seven best practices to help you maximize eCommerce efforts. We’ll also provide an exclusive demo of IDEA’s web storefront and search engine software, iCIMM2, to help you assess your current eCommerce capabilities. The iCIMM2 is pre-populated with the most up-to-date and accurate product information from the Industry Data Warehouse (IDW) which enables you to easily manage your own online catalog content and integrate it with your ERP system. Join us to learn how your company can knock out online competitors and grow in an increasingly digital world.
Speakers: Suchit Bachalli, VP of Sales, Unilog Content Solutions; Justin Smith, Development & eCommerce Solutions Manager, IDEA
Guest Speaker: Les Johnson, VP/CIO, North Coast Electric Company
During this webinar, we’ll take a closer look at compelling industry trends in competitor and buyer behavior and review seven best practices to help you maximize eCommerce efforts. We’ll also provide an exclusive demo of IDEA’s web storefront and search engine software, iCIMM2, to help you assess your current eCommerce capabilities. The iCIMM2 is pre-populated with the most up-to-date and accurate product information from the Industry Data Warehouse (IDW) which enables you to easily manage your own online catalog content and integrate it with your ERP system. Join us to learn how your company can knock out online competitors and grow in an increasingly digital world.
Speakers: Suchit Bachalli, VP of Sales, Unilog Content Solutions; Justin Smith, Development & eCommerce Solutions Manager, IDEA
Guest Speaker: Les Johnson, VP/CIO, North Coast Electric Company
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
© Copyright 2013. All rights reserved.
iCIMM2: From Search to Sale
Real Solutions. Real Results. May 21, 2013
© Copyright 2013. All rights reserved.
About Our Speakers
! Suchit Bachalli, VP of Sales – Unilog Content Solutions
• Nearly 15 years of technology sales and management experience
• Drives the strategy and direction of the sales operations across the company’s product portfolio
! Justin Smith, Development & eCommerce Solutions Manager – IDEA
• Helps IDEA deliver innovative solutions to help connect supply chain from manufacturers through distributors to end users
• Formerly worked at the National Institute of Standards & Technology
! Les Johnson, VP and CIO – North Coast Electric Company
• Over 30 years experience in the computer technology field
• Currently serving as a member of NAED’s Strategic Technology Task Force and the IDEA Innovation Advisory Council
© Copyright 2013. All rights reserved.
Agenda
! Living in a Digital World
! Changing Consumer Behavior
! Industry Analysis of Technology Trends
! 7 Best Practices for Web Storefronts
! iCIMM2 demo
! Q&A
© Copyright 2013. All rights reserved.
IDEA for Distributors
© Copyright 2013. All rights reserved.
Living in a Digital World
! In business for 5 years and net worth to date of $110 million
! Almost 39 million followers on Twitter
! First album debuted at #1 in almost all countries
! 2 Time Grammy Nominee
Photo credit: www.santabanta.com/
© Copyright 2013. All rights reserved.
Living in a Digital World
! In business for 5 years and net worth to date of $110 million
! Almost 39 million followers on Twitter
! First album debuted at #1 in almost all countries
! 2 Time Grammy Nominee
Photo credit: www.santabanta.com/
Discovered on …
© Copyright 2013. All rights reserved.
Living in a Digital World
! Internet is an empowering tool
! Transforms how you do business
! Changes the way you interact with customers
© Copyright 2013. All rights reserved.
AmazonSupply, Grainger & Zoro Tools
! Approximately 600,000 products in stock
(Cleveland Research Group)
! Plans to have half its sales come through eCommerce by 2015 (According to Grainger VP and CFO)
! An eCommerce-only business with more than 500% sales growth in the US in 2012 year-over-year (Modern Distribution Management)
© Copyright 2013. All rights reserved.
Living in a Digital World
NEVER USED A FAX MACHINE
DOESN’T HAVE A LAND LINE
NEVER USED A DESKTOP
© Copyright 2013. All rights reserved.
Living in a Digital World
NEVER USED A FAX MACHINE
DOESN’T HAVE A LAND LINE
NEVER USED A DESKTOP
PRESIDENT & CEO OF IDEA? VP OF
PURCHASING AT COCA COLA?
AWARD WINNING
ARCHITECT?
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
1
7 Best
Practices!
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Build for mobile
Always Build Scalable
1
2
5
7 Best
Practices!
Source: NAED, IEC & NECA -‐ Electrical Contractors Technology Benchmarking Survey Source: NEMRA Mobile Technology Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
1
2
3
7 Best
Practices!
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
1
2
3
4
7 Best
Practices!
Source: NAED, IEC & NECA -‐ Electrical Contractors Technology Benchmarking Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
1
2
3
4
5
7 Best
Practices!
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
Build for mobile
1
2
3
4
5
6 7 Best
Practices! Source: NEMRA Mobile Technology Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
Build for mobile
Always Build Scalable
1
2
3
4
5
6
7
7 Best
Practices! Source: NEMRA Mobile Technology Survey
© Copyright 2013. All rights reserved.
7 Steps to an Effective Web Storefront
Seamless ERP integration for real-time information
Dynamic Shopping experience
Robust Content Management System
Intuitive Search & Navigation
Insightful analytics
Build for mobile
Always Build Scalable
1
2
3
4
5
6
7
7 Best
Practices! Source: NEMRA Mobile Technology Survey
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved. © Copyright 2013. All rights reserved.
iCIMM2 Demo
© Copyright 2013. All rights reserved.
IDW & ERP Integration
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
Customer Experience
Guest Speaker: Les Johnson North Coast Electric Co.
© Copyright 2013. All rights reserved.
2900 Crystal Drive | Suite 500 | Arlington, VA 22202 P 703.562.4600 | F 703.562.4650 | info@idea-‐esolu_ons.com
Request a personal demo for your company! www.idea-esolutions.com
Suchit Bachalli Unilog Content Solutions
Justin Smith IDEA
Les Johnson North Coast Electric
Related Documents
