i-Cast - product I built once. Still around. Awesome.

The i-Cast Video ProjectGlobal content distribution

150 Countries 200 Locations

A Global Challenge

Requirements

• Built on standards

• Easy administration

• IE6 optimized

• Easy deployment

• Broadcast quality

• Global distribution

• One-click publishing

• Multiformat outputs

• Scalable and !exible

• Low maintainance

• 100% digital

• Original stored

Digital video delivery standards Video format requirementsBelow are the standards for delivery of digital video to Tetra Pak. Any digital video must be delivered ac-

cording to the below stated requirements. These standards are important for three reasons; firstly we have

an automated workflow for publishing digital video, secondly we want to establish a workflow that is 100%

digital and thirdly we want to move as much of our content as possible to HD. This standard is valid as of April 1, 2008.

RequirementsHigh Definition – 16:9, Progressive• Size: 1280x720• Video codec: H.264 @ 15 to 20 Mbps • Audio codec: AAC @ 256 kbps – stereo AAC @ 384 kbps – surround• Container: MPEG-4 (.mp4)

Standard Definition – 4:3 and anamorphic 16:9, Progressive• Size: 720x576 (for newly produced material 960x720 is preferred)• Video codec: H.264 @ 10 to 15 Mbps• Audio codec: AAC @ 256 kbps – stereo AAC @ 384 kbps – surround• Container: MPEG-4 (.mp4)

Multi-lingual content Multi-lingual content should be delivered as a multi-track video in the same container. Each audio track

should be according to the above stated requirements. The primary language should always be set as

audio track one (1). If possible a musical effects track should be delivered separate from the speaker tracks

to enable additional future localizations. If a multi-lingual video is delivered in surround then each lan-

guage should be delivered in a separate container.Delivery • FTP or HTTP for immediate delivery• Physical delivery on CD or DVD-ROM• If delivered on DVD Video a digital copy according to the above must be included on the DVD

Tetra PakLennart Hagberg, Ruben Rausings Gata, SE-221 86 Lund, SwedenM lennart.hagberg@tetrapak.com T +46 46 36 15 97 W www.tetrapak.com

StorageTranscoding DistributionStudio / Upload

The Work!ow

Audiences

Any format for uploadingMetadata input

Studio (news desk + guest/host)Green screen3x 3CCD HDV cameras720P HD recordingTapeless work!ow

Wirecast (Vara Software)

Studio / Upload

Apple 8-core XServes16GB RAM (2GB/Core)Striped disks (RAID 0)Gigabit ethernet

Episode Engine (Telestream)

Multi threaded codecs and "ltersDistributed encodingsMeta data thruput and inserts

Transcoding

Using Enterprise StorageVirtualized OSRed Hat Linux

Samba and NFS mountsSAN becomes NAS

Storage

Apache webserverStandard MySQL and PHPWordPress BlogRSS and Atom feeds

Web 2.0 user interfacePlay and download content

Feeds are everywhere

Distribution

Larger Audiences

Social Viewing ExperienceEnterprise TV solution in build up phaseUsing standard RSS feeds for distributionApple TV Take 2 and Mac Minis’MPEG-4 (H.264 / AAC)

Files available as download for offline viewing for events or for presentationsMPEG-4 (H.264 / AAC) and Windows Media 9

Files available as both RSS feeds for subscription and as download for offline viewing or instant viewing over the webM4V (H.264 / AAC), 3GPP (R5) and Flash 8 (On2 VP6)

Audiences

Personal Consumption

• Social viewing hubs

• Quartz Composer

• Torrent distribution

• Bandwidth adjustment

• Local proxies

Future ?

Project Learnings• Start with:

■ A good plan■ Then a POC■ Then a phased deployment

• To think of:■ Don’t focus on OpenSource only■ A combination of the best of breed■ Be creative

Solution Learnings• Think beyond one to one delivery paradigms…

■ Social viewing■ Next generation media delivery■ Context sensitive distribution