HubSpot International Group Webinar

INBOUND MARKETING

ESSENTIALS &LIVE HUBSPOT

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• Who Is HubSpot?

• Traditional vs. Inbound Marketing

• What is HubSpot?

• Does it work for lead generation?

• Product Demonstration

• Q&A

Today’s Agenda

6,000+

customers

325employees

$65Mfrom VCs

45,000+

new leads per month

#TraditionalMarketing vs. Inbound Marketing

The Marketing Playbook

5

The Marketing Playbook IS BROKEN.

CALLER ID

6

TelemarketingDirect Mail

Email BlastsPrint/Radio Ads

PRPaid Search

Email

VS.

SEOBlogging

Social MediaViral VideosFreemium

Trials

7

VS.

8

# What is HubSpot?

Get Found

1

3 Proven Steps:success.hubspot.com

Convert

2

Measure What

Matters

3

Inbound Marketing Software

Get Found

$

Inbound Marketing Software

15

Get Found

Convert

$$

Inbound Marketing Software

16

Get Found

Convert

Analyze

# Does it work?

Inbound marketing costs 62% less per lead than traditional, outbound marketing.

INBOUND:$143

SOURCE: HUBSPOT, 2011

OUTBOUND:$373

18#inboundsci

Does HubSpot increase web traffic?

Does HubSpot increase leads?

How Long Does It Take?

21

2011 MIT & Babson ROI Study:

• Traffic: 13% Monthly Lift

• Leads: 32% Monthly Lift

Customers starting with 30 leads per month

generated over 200 leads per month after 1 year of

active use!

www.hubspot.com/roi

Colt International: Increases traffic 10X and social media 9000% within 3 months

Aclipse: Doubles Traffic, Saves $2K PPC & Kills it with 33% Lead Conversion

Inflexion-Point: 5x Traffic Increase with 50% of All 2011 Business from Inbound

#Let’s Show You!Demo …

FULL DETAILS WWW.HUBSPOT.COM/PRICING

FREE Inbound Marketing Assessment:

• Improve Search Engine Optimization

• Increase Conversion• Competitor Analysis

Questions?rball@hubspot.com

or 1-888-HUB-SPOT