2016 Grand Rapids HubSpot User Group

MOBILEGEDON

Social Media

Consumers spent 39 minutes per day in 2015 watching video on mobile device

2012 2014 2016

As adoption of technology and automation

continues to expand, Marketing will become

an even more dominant part of the buyer

journey

By 2020, Gartner predicts customers will self-manage 85% of their relationships with companies without ever directly engaging a human.

Deliver intelligent, authentic, personalized experiences

Web Visits Leads Customers Revenue Budget

10,000 200 20 20,000 $1,000

2% 10% 5%

Ashley Stephanie Operations

Kevin

LaurenJeanie

Operations

ContentConsultantDesign Developer

1 Sales Person : Immediately 1 Director of Marketing 1 Senior IMC 1 Project Manager 1 Writer Everyone GREAT