INBOUND MARKETING ESSENTIALS & LIVE HUBSPOT DEMO Connect with us: Blog.HubSpot.com Twitter.com/HubSpot Facebook.InboundMarketers.com LinkedIn.InboundMarketers.com Thanks for joining us, the webinar will begin soon Please select your choice of audio on your GotoWebinar console
HubSpot International Group Webinar
Oct 22, 2014
Take a sneak-peak into the best practices of Inbound Marketing, and how it can help you! HubSpot invented the industry, and shows you the most valuable ways to:
1. Generate more traffic
2. Convert Traffic into Leads
3. Accelerate those leads through your sales cycles
4. Further analyze your marketing efforts
1. Generate more traffic
2. Convert Traffic into Leads
3. Accelerate those leads through your sales cycles
4. Further analyze your marketing efforts
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Transcript
INBOUND MARKETING
ESSENTIALS &LIVE HUBSPOT
DEMOConnect with us:
Blog.HubSpot.com
Twitter.com/HubSpot
Facebook.InboundMarketers.com
LinkedIn.InboundMarketers.com
Thanks for joining us, the webinar will begin soon
Please select your choice of audio on your GotoWebinar console
• Who Is HubSpot?
• Traditional vs. Inbound Marketing
• What is HubSpot?
• Does it work for lead generation?
• Product Demonstration
• Q&A
Today’s Agenda
6,000+
customers
325employees
$65Mfrom VCs
45,000+
new leads per month
#TraditionalMarketing vs. Inbound Marketing
The Marketing Playbook
5
The Marketing Playbook IS BROKEN.
CALLER ID
6
TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral VideosFreemium
Trials
7
VS.
8
# What is HubSpot?
Get Found
1
3 Proven Steps:success.hubspot.com
Convert
2
Measure What
Matters
3
Inbound Marketing Software
Get Found
$
Inbound Marketing Software
15
Get Found
Convert
$$
Inbound Marketing Software
16
Get Found
Convert
Analyze
# Does it work?
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:$143
SOURCE: HUBSPOT, 2011
OUTBOUND:$373
18#inboundsci
Does HubSpot increase web traffic?
Does HubSpot increase leads?
How Long Does It Take?
21
2011 MIT & Babson ROI Study:
• Traffic: 13% Monthly Lift
• Leads: 32% Monthly Lift
Customers starting with 30 leads per month
generated over 200 leads per month after 1 year of
active use!
www.hubspot.com/roi
Colt International: Increases traffic 10X and social media 9000% within 3 months
Aclipse: Doubles Traffic, Saves $2K PPC & Kills it with 33% Lead Conversion
Inflexion-Point: 5x Traffic Increase with 50% of All 2011 Business from Inbound
#Let’s Show You!Demo …
FULL DETAILS WWW.HUBSPOT.COM/PRICING
FREE Inbound Marketing Assessment:
• Improve Search Engine Optimization
• Increase Conversion• Competitor Analysis
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