How to Survive in a Fast-Changing World | Business Model Innovation

HOW TO SURVIVE "

WITH DISRUPTIVE TECHNOLOGIES, "WORLD IN A FAST-CHANGING "

TRANSFORMATION AND NEW BUSINESS MODELS"

A GREAT BUSINESS MODEL BEGINS WITH THE QUESTION:

WHAT PROBLEM IS YOUR

CUSTOMER TRYING TO SOLVE

http://www.freedigitalphotos.net/

?

NEW TECHNOLOGY IS

MAKING US (ANTI-)SOCIAL

BECOME THE DISRUPTER INSTEAD OF THE DISRUPTED!

YES! BUT HOW?

http://www.freedigitalphotos.net/

“Blockbuster made the mistake most companies make in underestimating the disruptive threat of new technologies and innovative business models until it is too late.” - Saul Kaplan "

REMEMBER: BECOME THE DISRUPTER INSTEAD OF THE DISRUPTED!

UP!

ADAPTNEW TECHNOLOGIES, PARTNERSHIPS AND BUSINESS MODELS "

WA

KE

 IN AN ERA OF RAPID CHANGE

AND WIN OR DIE "

HOW DO YOU KNOW WHEN YOUR

COMPANY OR INDUSTRY IS BEING "DISRUPTED?"

YOUR BRAND?!

YOUR CUSTOMERS ARE HAVING A GOOD TIME. THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST SERVERAL YEARS.

SO, WHAT’S YOUR INNOVATION?

Source: MIT Education

The barriers to entry your industry just vanished.

WORST CASE: DISRUPTED BY THE

’UNSEEN COMPETITION’ "

What is the heart of innovation in your company?, and how do you spur new business opportunities?

How do you compete and win in the new and customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.

90% of brands say customer experience is a top

priority, but only 3% deliver excellent customer experiences.

Digital customer experience is essential to survive in the age of the customer.

Source: Forrester Research

Source: Forrester Research

BECOME CUSTOMER-OBSESSED AND

SURVIVE!

“You can never cross the ocean until you have the courage to lose sight of the shore.” - Christopher Columbus

BUSINESS MODEL INNOVATION: THE POWER TO "

ENTIRE "TRANSFORM BUSINESSES AND "

INDUSTRIES

WEARABLES WILL KNOW WHAT

YOUR CUSTOMERS WANT "BEFORE THEY WANT IT! "

Amazon is not alone in seeking better fulfillment strategies.

"While we don’t discuss competitors, I can share that using technology to provide more fulfillment options is a key part of Target’s multi-channel strategy,” Eddie Baeb, Target

CONNECTIVITY RESHAPING THE WORLD

DATA CRUCIAL FOR COMPETITIVE ADVANTAGE

BIG DATA HAS BECOME A CRITICAL ENABLER OF BUSINESS TRANSFORMATION.

BIG DATA IS GETTING BIGGER THAN IT USED TO BE.

BIGGER DATA REPRESENT

BIGGER OPPORTUNITIES

There is a growing divide between businesses who use data effectively and those who don’t.

Big data opens the door to a stronger business innovation where we no longer try to be right based on research and small studies, but rather become less wrong over time as real world customer experiences and “problems” floods in.

TELL YOUR STORY WITH DATA

THE CURRENCY OF

THE NEW ECONOMY IS TRUST "

SENSORS ARE

ABOUT TO DISRUPT YOUR BUSINESS

“There will be more wireless sensors in our world – by far – than there are smartphones, dumb phones, tablets, laptops and PCs combined. Billions upon billions today – and trillions tomorrow.

They will give us superhuman senses: to see “through” walls, to “hear” sounds many miles away, to “know” things we never could have known before.” - Fastcompany

There is a growing

Innovation: It’s a Kids Game! When was the last time you did something for the first time?

BUILDING THE FUTURE THROUGH PLAY AND TECHNOLOGY

”BY 2020, MORE THAN

30 BILLION DEVICES WILL BE WIRELESSLY CONNECTED TO PHYSICAL THINGS.”

- ABI RESEARCH

OF THINGS! THE INTERNET

There is a growing

One of the questions asked to those 280 government IT executives in France, Germany, Italy, Spain and the U.K. was:

“Can you please tell us in which areas you are leveraging or planning to leverage M2M communication or Internet of Things applications?.”

Source: The 2013 IDC European Industry Solutions and Insights survey.

  17% of respondents said they are not familiar with the concept

  4% said they have already adopted an IoT solution

  A mere 2% said they plan to adopt it in the next 24 months

  A whopping 71% said they have not adopted it and have no plans for the next 24 months

  6% said they don't know  

DISRUPTOR’S MINDSET

When was the last time you

turned something upside down

DO YOU HAVE A

?

?

Source:  @YvonneFosser  

1. What is the next ‘customer problem’ in our industry?

2. How can our services be turned into physical products? How can our products be turned into services?

3. If you were CEO for one day, which three things would you change to enable innovation and growth?

EX

ER

CIS

E

GROUP DISCUSSION [20 MINUTES]

3 DISRUPTIVE QUESTIONS FOR BUSINESS INNOVATION

Source: Forrester Research

There is a growing

http://www.freedigitalphotos.net/

LOOK AT THE FROM CUSTOMER JOURNEY

AN PERSPECTIVE

CREATE MEMORABLE EXPERIENCES BY FOCUSING ON THE MOMENTS THAT MATTERS MOST

EMOTIONAL

There is a growing

THE IMPOSSIBLE! IMAGINE

DID YOU SAY ”CALL THE WHOLE WORLD FOR FREE?!”

When was the last time you change your mind?

CHANGE IS GOOD. STANDING STILL IS KILLING YOUR BUSINESS. "

When we stop taking risks, we stop developing business.

YOUR CUSTOMERS ARE HAVING A GOOD TIME. THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST SERVERAL YEARS.

Source: Paul4innovating.com

“It's not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” - Charles Darwin

THANK YOU

GO! EXPLORING! SENTIO LAB

ANJA HOFFMANN

DRIVEN BY CURIOSITY FEARLESSLY BE ADVENTUROUS

@AnjaHoffmann · ah@sentiolab.com