HOW TO SURVIVE WITH DISRUPTIVE TECHNOLOGIES, WORLD IN A FAST-CHANGING TRANSFORMATION AND NEW BUSINESS MODELS
How to Survive in a Fast-Changing World | Business Model Innovation
Nov 15, 2014
Business innovation is a hot topic for companies across the world. Business executives are using big data, analytics and emerging technologies to improve customer experiences.
The world is changing at an ever-increasing pace. We need to see the whole picture to understand what to do about it. Industries are going through a disruptive change, a phenomenon that already has transformed the media industry, retailing and transportation.
The CEO of the 21st century need to pay attention to significant industry change. The ability to identify new business opportunities and integrate new business models in their organizations is critical to survive in a rapidly changing world.
How do you compete and WIN in the customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
By 2020, more than 30 billion devices will be wirelessly connected to physical things. How will 'The Internet of Things' impact your business model?
Remember: Change is good. Standing still is killing your business.
The world is changing at an ever-increasing pace. We need to see the whole picture to understand what to do about it. Industries are going through a disruptive change, a phenomenon that already has transformed the media industry, retailing and transportation.
The CEO of the 21st century need to pay attention to significant industry change. The ability to identify new business opportunities and integrate new business models in their organizations is critical to survive in a rapidly changing world.
How do you compete and WIN in the customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
By 2020, more than 30 billion devices will be wirelessly connected to physical things. How will 'The Internet of Things' impact your business model?
Remember: Change is good. Standing still is killing your business.
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Transcript
HOW TO SURVIVE "
WITH DISRUPTIVE TECHNOLOGIES, "WORLD IN A FAST-CHANGING "
TRANSFORMATION AND NEW BUSINESS MODELS"
A GREAT BUSINESS MODEL BEGINS WITH THE QUESTION:
WHAT PROBLEM IS YOUR
CUSTOMER TRYING TO SOLVE
http://www.freedigitalphotos.net/
?
NEW TECHNOLOGY IS
MAKING US (ANTI-)SOCIAL
BECOME THE DISRUPTER INSTEAD OF THE DISRUPTED!
YES! BUT HOW?
http://www.freedigitalphotos.net/
“Blockbuster made the mistake most companies make in underestimating the disruptive threat of new technologies and innovative business models until it is too late.” - Saul Kaplan "
REMEMBER: BECOME THE DISRUPTER INSTEAD OF THE DISRUPTED!
UP!
ADAPTNEW TECHNOLOGIES, PARTNERSHIPS AND BUSINESS MODELS "
WA
KE
IN AN ERA OF RAPID CHANGE
AND WIN OR DIE "
HOW DO YOU KNOW WHEN YOUR
COMPANY OR INDUSTRY IS BEING "DISRUPTED?"
YOUR BRAND?!
YOUR CUSTOMERS ARE HAVING A GOOD TIME. THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST SERVERAL YEARS.
SO, WHAT’S YOUR INNOVATION?
Source: MIT Education
The barriers to entry your industry just vanished.
WORST CASE: DISRUPTED BY THE
’UNSEEN COMPETITION’ "
What is the heart of innovation in your company?, and how do you spur new business opportunities?
How do you compete and win in the new and customer-centered economy? Excellent customer experience is a fundamental driver for growth and business success.
90% of brands say customer experience is a top
priority, but only 3% deliver excellent customer experiences.
Digital customer experience is essential to survive in the age of the customer.
Source: Forrester Research
Source: Forrester Research
BECOME CUSTOMER-OBSESSED AND
SURVIVE!
“You can never cross the ocean until you have the courage to lose sight of the shore.” - Christopher Columbus
BUSINESS MODEL INNOVATION: THE POWER TO "
ENTIRE "TRANSFORM BUSINESSES AND "
INDUSTRIES
WEARABLES WILL KNOW WHAT
YOUR CUSTOMERS WANT "BEFORE THEY WANT IT! "
Amazon is not alone in seeking better fulfillment strategies.
"While we don’t discuss competitors, I can share that using technology to provide more fulfillment options is a key part of Target’s multi-channel strategy,” Eddie Baeb, Target
CONNECTIVITY RESHAPING THE WORLD
DATA CRUCIAL FOR COMPETITIVE ADVANTAGE
BIG DATA HAS BECOME A CRITICAL ENABLER OF BUSINESS TRANSFORMATION.
BIG DATA IS GETTING BIGGER THAN IT USED TO BE.
BIGGER DATA REPRESENT
BIGGER OPPORTUNITIES
There is a growing divide between businesses who use data effectively and those who don’t.
Big data opens the door to a stronger business innovation where we no longer try to be right based on research and small studies, but rather become less wrong over time as real world customer experiences and “problems” floods in.
TELL YOUR STORY WITH DATA
THE CURRENCY OF
THE NEW ECONOMY IS TRUST "
SENSORS ARE
ABOUT TO DISRUPT YOUR BUSINESS
“There will be more wireless sensors in our world – by far – than there are smartphones, dumb phones, tablets, laptops and PCs combined. Billions upon billions today – and trillions tomorrow.
They will give us superhuman senses: to see “through” walls, to “hear” sounds many miles away, to “know” things we never could have known before.” - Fastcompany
There is a growing
Innovation: It’s a Kids Game! When was the last time you did something for the first time?
BUILDING THE FUTURE THROUGH PLAY AND TECHNOLOGY
”BY 2020, MORE THAN
30 BILLION DEVICES WILL BE WIRELESSLY CONNECTED TO PHYSICAL THINGS.”
- ABI RESEARCH
OF THINGS! THE INTERNET
There is a growing
One of the questions asked to those 280 government IT executives in France, Germany, Italy, Spain and the U.K. was:
“Can you please tell us in which areas you are leveraging or planning to leverage M2M communication or Internet of Things applications?.”
Source: The 2013 IDC European Industry Solutions and Insights survey.
17% of respondents said they are not familiar with the concept
4% said they have already adopted an IoT solution
A mere 2% said they plan to adopt it in the next 24 months
A whopping 71% said they have not adopted it and have no plans for the next 24 months
6% said they don't know
DISRUPTOR’S MINDSET
When was the last time you
turned something upside down
DO YOU HAVE A
?
?
Source: @YvonneFosser
1. What is the next ‘customer problem’ in our industry?
2. How can our services be turned into physical products? How can our products be turned into services?
3. If you were CEO for one day, which three things would you change to enable innovation and growth?
EX
ER
CIS
E
GROUP DISCUSSION [20 MINUTES]
3 DISRUPTIVE QUESTIONS FOR BUSINESS INNOVATION
Source: Forrester Research
There is a growing
http://www.freedigitalphotos.net/
LOOK AT THE FROM CUSTOMER JOURNEY
AN PERSPECTIVE
CREATE MEMORABLE EXPERIENCES BY FOCUSING ON THE MOMENTS THAT MATTERS MOST
EMOTIONAL
There is a growing
THE IMPOSSIBLE! IMAGINE
DID YOU SAY ”CALL THE WHOLE WORLD FOR FREE?!”
When was the last time you change your mind?
CHANGE IS GOOD. STANDING STILL IS KILLING YOUR BUSINESS. "
When we stop taking risks, we stop developing business.
YOUR CUSTOMERS ARE HAVING A GOOD TIME. THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST SERVERAL YEARS.
Source: Paul4innovating.com
“It's not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” - Charles Darwin
THANK YOU
GO! EXPLORING! SENTIO LAB
ANJA HOFFMANN
DRIVEN BY CURIOSITY FEARLESSLY BE ADVENTUROUS
@AnjaHoffmann · [email protected]
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