Transcript
How to become #1 on a free
site with 20 million users
and ranks on Google page 1
Why Yelp?
Why Yelp?
-Over 20 Million monthly users
Why Yelp?
-Over 20 Million monthly users
- 87% of searchers spent money within one week
Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches
Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches
- Create an online reviews database to refer prospects
Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches
- Create an online reviews database to refer prospects
- Capture more “ghost clients”
Why Yelp?
- Over 20 Million monthly users
- 87% of searchers spent money within one week
- Very underutilized in most markets
- Ranks high on Google for “industry + local” searches
- Create an online reviews database to refer prospects
- Capture more “ghost clients”
- It’s FREE
How To Get Setup on Yelp
- Create a business account at biz.yelp.com
How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)
How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)
- Photos (3-5)
How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)
- Photos (3-5)
- Address and phone
How To Get Setup on Yelp
- Create a business account at biz.yelp.com
- Company overview using keywords you want to be
found for (i.e. Dallas TX Realtor)
- Owner bio (again use keywords)
- Photos (3-5)
- Address and phone
- Website
Pro Tip
Use the exact same address everywhere online:
1054 South Davis Blvd
Arlington, TX 76012
1054 S. Davis Boulevard
Arlington, TX 76012
1054 S Davis Blvd.
Arlington, TX 76012
Getting Reviews That Stick
Getting Reviews That Stick
It’s against Yelp’s Terms of Service to
solicit POSITIVE reviews.
Just say “leave me a review…”
Getting Reviews That Stick
- Needs to seem organic / natural
Getting Reviews That Stick
- Needs to seem organic / natural
- Mention using important words in the review
Getting Reviews That Stick
- Needs to seem organic / natural
- Mention using important words in the review
- No more than 1 review every 72 hours
Getting Reviews That Stick
- Needs to seem organic / natural
- Mention using important words in the review
- No more than 1 review every 72 hours
- Only get reviews from ACTIVE YELPERS
What is an Active Yelper?
- Profile photo
- Has left a review
-Has a friend (connection) on Yelp
The most trusted Yelp users
have the YELP APP on their phone
Finding Active Yelpers
Finding Active Yelpers
- Search your email contacts on Yelp
Finding Active Yelpers
- Search your email contacts on Yelp
- Search your Facebook friends on Yelp
Finding Active Yelpers
- Search your email contacts on Yelp
- Search your Facebook friends on Yelp
- Make a Facebook post asking “Who is a Yelper?”
Finding Active Yelpers
- Search your email contacts on Yelp
- Search your Facebook friends on Yelp
- Make a Facebook post asking “Who is a Yelper?”
- Email your database and ask who is on Yelp
(Don’t give the whole database the link to your profile)
Sample message for reviews
Hey (NAME) could I ask for a HUGE favor?
I recently create a profile for my business on Yelp.com.
Could you leave a quick review of my company about
how we help people in (CITY) with (WHAT YOU DO)?
It would mean so much!
What can I do for you?
Getting the #1 Spot on Yelp
Getting the #1 Spot on Yelp
- It’s based on the number of reviews and your star
rating
Getting the #1 Spot on Yelp
- It’s based on the number of reviews and your star
rating
- You just need one more review than the person at #1
now
Getting the #1 Spot on Yelp
- It’s based on the number of reviews and your star
rating
- You just need one more review than the person at #1
now
- You can also edge up by having keywords used in the
reviews so depending what someone searches, you
rank higher.
How to become #1 on a
free site with 20 million users
and ranks on Google page 1
Q&A Session
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