ADVANCED SESSION ON YELP FOR BUSINESS OWNERS. YELP 201
Jan 13, 2017
ADVANCED SESSION ON YELP FOR BUSINESS OWNERS.
YELP 201
01 Understanding the value of Yelp for
business owners.
02 Closing the loop: New products for
business owners.
03 Deep dive into Yelp for Business
Owners.
04 Tips to keep on top of it all.
AGEN
DA
01
UNDERSTANDING THE VALUE OF YELP FOR BUSINESS OWNERS
79 Millionmonthly unique visitors
90 MillionReviews (as of Q3, 2015)
Yelp’s Mission:To connect people with great
local businesses.
89M 56% Yelp content
(reviews and photos)
71%
…According to a 2014 Nielsen study…
…In a Nielsen study, we found that…
…and that…
02
CLOSING THE LOOP: NEW PRODUCTS FOR BIZ OWNERS
Start Here:Desktop: www.biz.yelp.com
Mobile: www.biz.yelp.com/support/mobile
Message the Business
Review Sharing
Yelp's API allows partners to display Yelp reviews, photos, deals and more in their sites or mobile apps. Interested in pushing Yelp content to your business’s website? yelp.com/developers to get started.
Yelp API
*Only $50/month for Yelp Advertisers!
03
DEEP DIVE INTO YELP FOR BUSINESS OWNERS
About This Business
About this Business Checklist: Categories (up to 3)
Hours Map Marker
Specialties (1,500 characters) History (1,000 characters)
Meet the Owner (1,000 characters)
Business Recommendations
…Did You Know…
200%MORE USER VIEWS THAN BUSINESSES WITH THE
SAME NUMBER OF REVIEWS AND NO PHOTOS?
BUSINESSES WHO HAVE 1-5 REVIEWS AND 10 PHOTOS GET
…ADD PHOTOS!
Technical details:• Minimum recommended size: 1000x1000• Maximum allowed size: 10,000x10,000• File formats allowed: JPG, PNG, GIF
Quick tips: No Logos! Yes to Captions! Upload Quality Photos! Add Variety!
Check-in Offers Entice Your Mobile Audience
Check-in Offers Entice Your Mobile Audience
04
TIPS TO KEEP ON TOP OF IT ALL…
Respond to Yelpers on the go? There’s an app for that.
Opt-In for Email Notifications
BONUS
5 WAYS TO USE YELP REVIEWSTO GROW YOUR BUSINESS
YOU CAN SHARE REVIEWS ACROSS YOUR SOCIAL NETWORKS AS WELL AS THROUGH EMAIL.WHA
T 1. Facebook, Twitter & Email
12HOW
3
• QUICK
• CASTS A WIDE NET
• LINKS TO YELPWHY
YOU CAN USE YELPER GENERATED CONTENT TO HELP TELL YOUR STORY.WHA
T 2. Websites & Newsletters
HOW
WHY• HAT TIP TO YELPERS
• MORE AUTHENTIC
• LINKS TO YELP
YOU CAN PRINT REVIEWS TO POST AND SHARE WITH CUSTOMERS.WHA
T 3. Print & Post For Customers
HOW
12
WHY• MAKES GREAT DECOR
• INSPIRES NEW REVIEWS
• TELLS A CURATED STORY
YOU CAN PRINT REVIEWS TO SHARE WITH STAFF.
WHA
T 4. Print & Share With Staff
HOW
WHY• A WAY TO REWARD
STAFF
• WIN HEARTS & MINDS
• USEFUL FEEDBACK TOOL
YOU CAN PRINT REVIEW SNIPPETS ON BUSINESS CARDS, POSTCARDS & POSTERS.WHA
T 5. Marketing Collateral
HOW
123
WHY• SOCIAL TOP OF MIND
• INSTILLS CONFIDENCE
• DRAWS PEOPLE TO YELP
01
CONSUMERS ARE TURNING TO YELP TO MAKE BUYING DECISIONS.
02
TAKE ADVANTAGE OF THE NEW PRODUCTS FOR BUSINESS OWNERS TODAY SO YOU CAN CLOSE THE LOOP WITH MORE CUSTOMERS TOMORROW.
03
ADD GREAT PHOTOS (AT LEAST 10), HELPFUL BUSINESS INFORMATION AND SET-UP A CHECK-IN OFFER TO ENTICE YELP’S MOST ENGAGED AUDIENCE.
TAKEAWAYS04
DOWNLOAD YELP’S MOBILE APP FOR BUSINESS OWNERS AND OPT-IN FOR MOBILE PUSH NOTIFICATIONS TO KEEP THINGS MANAGEABLE WHEN ON-THE-GO.
Additional Help & Resources for Business Owners
YELP’S MOBILE APP FOR BIZ OWNERS
biz.yelp.com/support/mobile
BUSINESS SUPPORT CENTER
yelp.com/support
BUSINESS OWNER LOG–IN
biz.yelp.com
YELP LOGOS AND STICKERS
yelp.com/brand
We know just the place.