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Harvest online marketing .com How to rank higher oN
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Yelp SEO: How to Rank Higher On Yelp

Apr 12, 2017

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Page 1: Yelp SEO: How to Rank Higher On Yelp

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How to rankhigher oN

Page 2: Yelp SEO: How to Rank Higher On Yelp

Hey there, business owner!

Today you’re going to learn how tooptimize your Yelp business pageto improve your Yelp rankings injust 5 easy steps.

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Page 3: Yelp SEO: How to Rank Higher On Yelp

Before you start ranking your business on Yelp,you need to make sure you have a claimedbusiness page already.

We’re assuming you do since you didn’t land herelooking to create a page…you landed here lookingto improve its rankings. SO If you do, YAY! Log inhere: https://biz.yelp.com/ login If not, go setone up here: https://biz.yelp.com/.

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Page 4: Yelp SEO: How to Rank Higher On Yelp

Three takeaways before you start optimizing your Yelppage are:

ü You should already have a consistent NAP (name, address, phonenumber) listed here and across your other local citation properties

ü You should already have some reviews (if not, work on gettingmore!)

ü Your profle should be fully flled out with a profle photo andeverything.

Now we can get started!

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Page 5: Yelp SEO: How to Rank Higher On Yelp

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5 Steps To Rank5 Steps To RankHigher on YelpHigher on Yelp

(for (for FreeFree))

Page 6: Yelp SEO: How to Rank Higher On Yelp

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1. FIND YOUR KEYWORDS + LOCATIONS

Put together a list of valuable service keywords and locations thatyou want to come up for in Yelp. For example, if you’re a roofer nearSeattle, you’ll want to come up for things like “roof repair” whenpeople are searching in Seattle, Tacoma, Bellevue, etc.

Page 7: Yelp SEO: How to Rank Higher On Yelp

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2. OPTIMIZE YOUR BUSINESS DESCRIPTION

Sprinkle in your keywords and variations of your keywords in yourbusiness description. Following the example above, we would addphrases like “for roof repairs in Tacoma, XYZ company is the place tocall. Review your competitor’s business descriptions who are alreadyranking highly, and see how lengthy their content is.

Page 8: Yelp SEO: How to Rank Higher On Yelp

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3. OPTIMIZE YOUR SPECIALTY SECTION

This is where you get to add all of your specific services & products! Listevery service and product you provide here. The ones that are mostimportant to you should be listed first.

Page 9: Yelp SEO: How to Rank Higher On Yelp

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4. FILL OUT ALL OF YOUR SERVICE CITIES

Many business owners don’t realize there is more than onelocation option in your Yelp settings. You can add multipleservice cities! Be sureness to add the closest neighborhoodsthat you want to rank for in addition to your main city.

Page 10: Yelp SEO: How to Rank Higher On Yelp

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5. ASK FOR SERVICE-SPECIFIC YELP REVIEWS

When discussing Yelp with your customers, be sure to request thatany reviews specify WHAT was done WHERE. This will automaticallyresult in reviews with keywords for your services and locations!

That’s it! Once you have your Yelp page set up, all it takes are these5 simple steps to optimize your profile and rank higher in Yelp.

Page 11: Yelp SEO: How to Rank Higher On Yelp

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