How to market your brand in 2013 and beyond
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Hello. I’m Johan Ronnestam.We’re in Geneva, Switzerland.
Today is 2013 01 18You are Procter & Gamble.
The subject is:The Internet Revolution is over.
Long live the revolution!
Friday, January 18, 13
Hello. I’m
Johan Ronnestam.
We’re in G
eneva, Switzerland.
Today is 2013 01 18You are Procter &
Gam
ble.The subject is:The Internet Revolution is over.
Long live the revolution!?Friday, January 18, 13
?Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Your brand
Friday, January 18, 13
Friday, January 18, 13
The product Content
$ TrafficMeasure
GoalConversion Value
Your brand
Friday, January 18, 13
The product Content
$ TrafficMeasure
GoalConversion Value
ABL/BTLadvertising
SEMSearch marketing
SEOSearch
optimisation
Social mediaCRM
Your brand
Friday, January 18, 13
WOW AHA
Friday, January 18, 13
Friday, January 18, 13
ResponsiveSEO/SEMUsability
FunctionalityAll screens
DesignTonalityPhotographyPackagingIdea
Friday, January 18, 13
ResponsiveSEO/SEMUsability
FunctionalityAll screens
DesignTonalityPhotographyPackagingIdea
Consumers want it all!
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
TM + © 2012 Vimeo, LLC. All rights reserved. Terms • Privacy • Copyright • Site Map Made with k in NYC. G Language: English
Join Log In Explore Help Search s
MobileVimeo on Mobile devices is like a unicorn breakdancing. It's awesome.
Streaming Players & TV'sGrab the popcorn, sit back and relax. It's time to watch Vimeo in style.
SoftwareMany programs already have Vimeo built-in. Now that's service!
COUCH MODETime to get comfy! Couch Mode lets youwatch videos in a seamless, clutter freeenvironment on your computer or on TVs.Learn more here.
WE LOVE DEVELOPERS
DevelopersAPIs and other fun acronyms.
API ForumIndulge your passion for application programming interfaces.
Vimeo API Status BlogThe latest news on the Vimeo API.
+ More stuff to explore
NEED HELP?If you have questions about what's on this page, lookhere first: Help / FAQ
Vimeo Everywhere
Together at last.You requested it, now it's here. Vimeo on your Apple TV.Watch your Vimeo videos with friends from the comfort of yourliving room, browse Staff Picks for evening entertainment oreven explore videos through Categories. All with a freesoftware update on your Apple TV.
Learn more about Apple TV
iPhoneWatch, shoot, edit, upload... it doeseverything.
iPadVimeo for iPad.
AndroidUpload, manage and watch videos.
Windows Phone 7Vimeo on Windows Phone 7.
Vimeo.com Mobile SiteVimeo.com works on most smartphones and tablets.
iMovie for iPhone & iPadUpload to Vimeo from the sharescreen.
Apple TVFree with a software update on yourApple TV.
Samsung TVFree in the "Videos" section of anyInternet@TV or SmartTV.
Samsung Blu-RayFree in the "Videos" section of Blu-Ray players with Samsung Apps.
VizioFree in the VIA widget store.
RokuFree in the Roku Channel Store.
Google TVFree in the Spotlight section.
BoxeeFree in the Apps section.
WD TV® Media PlayersFree in the "Services" section onWD TV® Live® and WD TV LiveHub® media players.
Panasonic VIERA® HDTVsw/VIERA® ConnectFree install from the Viera ConnectMarket.
Philips Smart LED TVEnjoy online videos from Vimeooptimized for the large screen TV.
Mountain LionSend videos directly to Vimeo fromOS X Mountain Lion.
Final Cut Pro XShare your videos from the newFinal Cut Pro X.
iMovie '11Upload directly to Vimeoautomagically via the Share menu.
OS X Lion QuickTimeUpload videos from the Share menuin Lion's QuickTime 10.
CourierLick a stamp, send to Vimeo.
Couch Mode for ChromeCouch Mode as an app!
ArcSoft MediaImpressionDirectly upload your memories toVimeo.
Corel VideoStudio ProQuick and easy uploading to yourVimeo account.
FavsWatch and search all the videos youlike on Vimeo.
Explore
Categories
Channels
Groups
Video School
More…
Tools
Invite People
Music Store
Everywhere
Couch mode
More…
Vimeo
About Vimeo
Vimeo Blog
Vimeo Guidelines
Press Info
Jobs
Upgrade
Vimeo PlusPowerful tools to help yourvideos look their best.
Vimeo PROProfessional-quality videohosting for businesses.
Thank you for tryingthe new Vimeo
Learn more about it »
Friday, January 18, 13
TM + © 2012 Vimeo, LLC. All rights reserved. Terms • Privacy • Copyright • Site Map Made with k in NYC. G Language: English
Join Log In Explore Help Search s
MobileVimeo on Mobile devices is like a unicorn breakdancing. It's awesome.
Streaming Players & TV'sGrab the popcorn, sit back and relax. It's time to watch Vimeo in style.
SoftwareMany programs already have Vimeo built-in. Now that's service!
COUCH MODETime to get comfy! Couch Mode lets youwatch videos in a seamless, clutter freeenvironment on your computer or on TVs.Learn more here.
WE LOVE DEVELOPERS
DevelopersAPIs and other fun acronyms.
API ForumIndulge your passion for application programming interfaces.
Vimeo API Status BlogThe latest news on the Vimeo API.
+ More stuff to explore
NEED HELP?If you have questions about what's on this page, lookhere first: Help / FAQ
Vimeo Everywhere
Together at last.You requested it, now it's here. Vimeo on your Apple TV.Watch your Vimeo videos with friends from the comfort of yourliving room, browse Staff Picks for evening entertainment oreven explore videos through Categories. All with a freesoftware update on your Apple TV.
Learn more about Apple TV
iPhoneWatch, shoot, edit, upload... it doeseverything.
iPadVimeo for iPad.
AndroidUpload, manage and watch videos.
Windows Phone 7Vimeo on Windows Phone 7.
Vimeo.com Mobile SiteVimeo.com works on most smartphones and tablets.
iMovie for iPhone & iPadUpload to Vimeo from the sharescreen.
Apple TVFree with a software update on yourApple TV.
Samsung TVFree in the "Videos" section of anyInternet@TV or SmartTV.
Samsung Blu-RayFree in the "Videos" section of Blu-Ray players with Samsung Apps.
VizioFree in the VIA widget store.
RokuFree in the Roku Channel Store.
Google TVFree in the Spotlight section.
BoxeeFree in the Apps section.
WD TV® Media PlayersFree in the "Services" section onWD TV® Live® and WD TV LiveHub® media players.
Panasonic VIERA® HDTVsw/VIERA® ConnectFree install from the Viera ConnectMarket.
Philips Smart LED TVEnjoy online videos from Vimeooptimized for the large screen TV.
Mountain LionSend videos directly to Vimeo fromOS X Mountain Lion.
Final Cut Pro XShare your videos from the newFinal Cut Pro X.
iMovie '11Upload directly to Vimeoautomagically via the Share menu.
OS X Lion QuickTimeUpload videos from the Share menuin Lion's QuickTime 10.
CourierLick a stamp, send to Vimeo.
Couch Mode for ChromeCouch Mode as an app!
ArcSoft MediaImpressionDirectly upload your memories toVimeo.
Corel VideoStudio ProQuick and easy uploading to yourVimeo account.
FavsWatch and search all the videos youlike on Vimeo.
Explore
Categories
Channels
Groups
Video School
More…
Tools
Invite People
Music Store
Everywhere
Couch mode
More…
Vimeo
About Vimeo
Vimeo Blog
Vimeo Guidelines
Press Info
Jobs
Upgrade
Vimeo PlusPowerful tools to help yourvideos look their best.
Vimeo PROProfessional-quality videohosting for businesses.
Thank you for tryingthe new Vimeo
Learn more about it »
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
Container vs Content?
Friday, January 18, 13
is king!Content
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is king!
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is king!Quality
Friday, January 18, 13
Status Q Constant change
Friday, January 18, 13
Status QConstant change
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YFriday, January 18, 13
They wear technology
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Spoiled with gadgets
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and design...
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We’ve seen it all...
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Friday, January 18, 13
Always mobile
Friday, January 18, 13
In Sweden 2012: Half of the three year olds
use the internet and 40% of the two year olds.
.se
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Friday, January 18, 13
Why would you buy this car?
Friday, January 18, 13
You don’t buy the car. You buy the story!
Friday, January 18, 13
Nothing tells a story like digital tells a story...
Friday, January 18, 13
...nothing exposes a lie like digital exposes a lie.
Friday, January 18, 13
Apple f#@*ed it up!
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Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
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Friday, January 18, 13
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Friday, January 18, 13
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Future branding?
Friday, January 18, 13
The trojan horse of digital!
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Friday, January 18, 13
Design
Innovation
Authenticity
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Friday, January 18, 13
Friday, January 18, 13
Friday, January 18, 13
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The WOW-century!
Friday, January 18, 13
Creative Excellence!
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Make us smile!
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Digital
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Mobile...
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Friday, January 18, 13
Friday, January 18, 13
I talk about brands because it benefits me. Not you!
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Friday, January 18, 13
You need to do more everywhere!
The digital era:
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Design
Innovation
Authenticity
This is where you grow your brand!
Friday, January 18, 13
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